Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

2021 ◽  
Author(s):  
Siyun Chen ◽  
Haiying Wei ◽  
Yaxuan Ran ◽  
Qing Li ◽  
Lu Meng
Keyword(s):  
Shopping Motivation

Understanding the Shopping Motivation of Mainland Chinese Tourists in Hong Kong

2014 ◽  
Vol 10 (3) ◽  
pp. 323-346 ◽  
Author(s):  
Nelson K.F. Tsang ◽  
Louisa Yee-Sum Lee ◽  
Carrie K.L. Liu
Keyword(s):  
Hong Kong ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Shopping Motivation

Antecedents of Brazilian consumers’ intentions towards virtual grocery shopping

2021 ◽  
Author(s):  
Ruby R. Dholakia ◽  
Everaldo Marcelo S. d. Costa ◽  
Igor d. J. L. P. Gammarano ◽  
Emílio J. M. Arruda Filho
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Grocery Shopping ◽  
Behavioural Intentions ◽  
Mediating Role ◽  
Gender And Age ◽  
Confirmatory Factor ◽  
Technology Orientation ◽  
Shopping Motivation ◽  
New Consumer

The introduction of new consumer technologies has renewed research focus on their acceptance. This paper’s goal is to empirically examine several antecedents of behavioural intentions towards a new grocery shopping innovation through an online survey of Brazilian consumers. Confirmatory factor analysis (CFA) and partial least squares (PLS) structural equation modelling are used to verify the proposed research model. The findings support consumers’ Shopping Motivation, Technology Orientation as significant antecedents of Behavioural Intentions mediated by the Perceptions of Technology. These antecedents are affected by the consumer’s gender and age. Technology Orientation also has a direct effect on Behavioural Intentions. The research expands our understanding of the antecedents of behavioural intentions and finds support for the mediating role of the Perceptions of Technology.

scholarly journals The impact of experiential augmented reality applications on fashion purchase intention

2018 ◽  
Vol 48 (5) ◽  
pp. 433-451 ◽  
Author(s):  
Anna Watson ◽  
Bethan Alexander ◽  
Leyla Salavati
Keyword(s):  
Augmented Reality ◽  
Purchase Intention ◽  
Affective Response ◽  
Purchase Behavior ◽  
Research Approach ◽  
Snowball Sampling ◽  
Content Type ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
The Impact

Purpose Utilizing the stimulus-organism-response model, the purpose of this paper is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship. Design/methodology/approach An experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed using linear regression with bootstrapping. Findings The paper demonstrates the benefit of using an experiential AR retail application (app) to positively impact purchase intention. The results show that this effect is mediated by positive affective response. Furthermore, hedonic shopping motivation moderates the relationship between augmentation and the positive affective response. Research limitations/implications Because of the chosen research approach, the results may lack generalizability to other forms of augmentation. Therefore, researchers are encouraged to test the proposed model using different types of AR stimuli. Furthermore, replication of the study with other populations would increase the generalizability of the findings. Practical implications Results of this study provide a valuable reference for retailers of the benefits of using AR when attempting to optimize experiential value in online environments. Originality/value The study contributes to experiential retail and consumer purchase behavior research by deepening the conceptualization of the impact of experiential technologies, more specifically AR apps, by considering the role of hedonic shopping motivations.

Understanding the role of retail therapy (RT) on body shame, weight preoccupation and body mass index (BMI)

2021 ◽  
Author(s):  
Simar Goyal ◽  
Jeong-Ju Yoo
Keyword(s):  
Body Mass Index ◽  
Body Mass ◽  
Mental Health Professionals ◽  
Negative Mood ◽  
Body Shame ◽  
Female College Students ◽  
Weight Preoccupation ◽  
Negative Perceptions ◽  
Shopping Motivation

The goal of the study is to understand the effect of retail therapy (RT) based on individuals’ body shame, body mass index (BMI) and weight preoccupation. A total of 285 female college students, with an average age of 20.55 years, were collected. Analysis of variance (ANOVA) was performed to compare four types of RT (i.e. therapeutic shopping motivation, positive mood reinforcement, negative mood reduction and therapeutic shopping outcomes) based on the degree of body shame, BMI and weight preoccupation. The effect of RT was significantly stronger for individuals who experience body shame. However, based on the individuals’ BMI, the effect of RT did not show statistical differences for any of the subcategories. Only negative mood reduction was significantly stronger for individuals who were highly preoccupied with their weight. Individuals who shop to compensate for personal features may do so to rectify negative perceptions of their weight. Retailers should focus on creating a shopping environment for plus-size consumers and provide a shopping environment that will change their weight perceptions by carrying a broader range of sizes in their stores. Mental health professionals should investigate RT as a modality to treat the symptoms of body image issues.

PENGARUH KEPERCAYAAN, KUALITAS PELAYANAN, MOTIVASI HEDONIS BELANJA TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN APLIKASI LAZADA

2020 ◽  
Vol 4 (2) ◽  
pp. 174
Author(s):  
Gine Das Prena
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Test Results ◽  
Analysis Techniques ◽  
Regression Test ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Regression Tests ◽  
Positive Effect

This study aims to examine the effect of trust, service quality, hedonic shopping motivation on the interest in transacting using lazada application. The population used in this study is community using lazada application. The method of data collection techniques used are questionnaires and documentation. The testing technique used is validation and reliability tests and uses data analysis techniques in the form of classic assumption tests and multiple linear regression tests.. The hypothesis in this study was tested using t test and f test. The results of the study showed that all variables were declared free of interference from existing classical assumptions.From the results of multiple linear regression test results f obtained Fcount of 17.665> Ftable of 2.60 then Ho is rejected and Hi is accepted means that simultaneously there is a positive and significant influence between variables of trust, service quality, hedonic shopping motive towards interest in using the lazada application. The partial test shows the results that all independent variables have a positive effect on the interest in transacting using the lazada application.Keywords : Trust, Service Quality, Hedonic Shopping Motivation, Interest in Transacting

Adoption of Online Subscription Beauty Boxes

2018 ◽  
Vol 16 (4) ◽  
pp. 19-40 ◽  
Author(s):  
Brijesh Sivathanu
Keyword(s):  
Perceived Risk ◽  
Cross Sectional Study ◽  
Relative Advantage ◽  
Future Research ◽  
Cross Sectional ◽  
Female Consumers ◽  
Behavioral Reasoning Theory ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Behavioral Reasoning

This article examines the contextual ‘reasons for' and ‘reasons against' the adoption of beauty box subscription-based online services (BxSOS) in a developing country like India using the behavioral reasoning theory (BRT). This study surveys the female consumers in India to understand the adoption of BxSOS using the unique model of behavioral reasoning theory (BRT). After data collection, the analysis was done using the PLS-SEM technique. The ‘reasons for' BxSOS adoption are convenience, ubiquitous, hedonic shopping motivation, social influence and price consciousness and the ‘reasons against' are traditional barrier, relative advantage, choice/variety and perceived risk. It is also found that value of “openness to change” significantly influences the ‘reasons for' adoption and attitude towards BxSOS whereas it has no impact on the ‘reasons against' adoption of BxSOS. This cross-sectional study was conducted with target respondents as female consumers in the Indian context and future research can be conducted in other countries with different cultures and both the genders to generalize the results.

Understanding the webrooming phenomenon

2019 ◽  
Vol 47 (10) ◽  
pp. 1074-1092 ◽  
Author(s):  
Eugene Cheng-Xi Aw
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Shopping Behaviour ◽  
Shopping Motivation ◽  
Benefits And Costs ◽  
Moderating Role

Purpose The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention. Design/methodology/approach A questionnaire-based survey was conducted using a purposive sampling technique. A total of 300 responses were collected, and data were analysed using Partial Least Square Structural Equation Modelling. Findings Shopping motivation, such as efficiency shopping and bargain hunting, negatively influenced webrooming intention. Immediate possession positively influenced webrooming intention. With regard to perceived costs of webrooming, purchase effort and expected price loss negatively influenced webrooming intention. An additional exploratory analysis uncovered the moderating role of efficiency shopping. Originality/value This study provides empirical evidence for the antecedents of webrooming intention and expands the understanding of this emerging yet largely unexplored cross-channel behaviour.

The Impact of Click and Mortar on Consumers Intention to Purchase Online

2020 ◽  
Vol 6 (1) ◽  
pp. 55
Author(s):  
Rasha Abdulkhalek
Keyword(s):  
Regression Analysis ◽  
Business Model ◽  
Research Methodology ◽  
Quantitative Method ◽  
Online Shopping ◽  
Moderator Variables ◽  
Intention To Purchase ◽  
The Difference ◽  
Shopping Motivation ◽  
The Impact

This paper aims to clarify the impact of click and mortar business model on Lebanese consumers’ intention to purchase online. Also to compare the hedonic and utilitarian shopping motivation towards the online option of click and mortar business model. The research methodology is based on Saunders research onion, positivism philosophy, deductive approach, a quantitative method based on a survey distributed to 1365 Lebanese respondents. Using regression analysis and correlation test, the author found that utilitarian and hedonic motivation have a different effect on consumers’ intention to purchase online from click and mortar companies. It also shows the moderator variables have different effects on consumers’ motivation to purchase online. This paper is unique for its palpation in addressing an important topic in the Lebanese market. Actually, the findings of this study create the floor for marketers and academics to generalize the difference between hedonic and utilitarian shopping motivation towards online shopping from click and mortar business model. The findings reveal that consumers are shifting towards shopping online. So click and mortar business model is a must.

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