The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior

2021 ◽  
Author(s):  
Cony M. Ho ◽  
Szu‐Han (Joanna) Lin ◽  
Robert S. Wyer
Keyword(s):  
Charitable Behavior

Exceptional Framing Enhances Charitable Behavior

2013 ◽  
Author(s):  
Abigail Sussman ◽  
Eesha Sharma ◽  
Adam Alter
Keyword(s):  
Charitable Behavior

Others' participation rate influences an individual's charitable behavior: Others' similarity as a moderator

2017 ◽  
Vol 45 (10) ◽  
pp. 1607-1618 ◽  
Author(s):  
Seung Yun Lee ◽  
Sunho Jung ◽  
Sangdo Oh ◽  
Seong Hoon Park
Keyword(s):  
Undergraduate Students ◽  
Participation Rate ◽  
High Rate ◽  
Charitable Behavior ◽  
High Participation ◽  
Negative Effect ◽  
The Impact ◽  
And Diffusion ◽  
High Participation Rate ◽  
Diffusion Of Responsibility

We proposed that a moderator, others' similarity, would determine the impact of high participation rates of others on an individual's charitable behavior, and aimed to show that this moderator would work through the diffusion of responsibility motive. Participants (N = 152 undergraduate students) completed measures of charitable behavior and diffusion of responsibility, after being assigned to 1 of 2 conditions where a set percentage of other students (manipulated as either similar undergraduate students or dissimilar graduate students) were stated to have already donated to a charitable campaign (high contribution condition = 70% participation, low contribution condition = 30% participation). Our results showed that the high participation rate of others increased an individual's charitable behavior when the others in question were similar to that individual, but not when the others were dissimilar. In addition, the high rate of participation by others increased the diffusion of responsibility motive when the others in question were dissimilar to that individual, leading to a negative effect on that individual's charitable behavior.

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

2017 ◽  
Vol 36 (2) ◽  
pp. 187-194 ◽  
Author(s):  
Minah H. Jung ◽  
Leif D. Nelson ◽  
Uri Gneezy ◽  
Ayelet Gneezy
Keyword(s):  
Charitable Behavior

Effect of Charitable Behavior on Life Satisfaction: a Parallel Multivariable Mediation Model

2019 ◽  
Vol 47 (3) ◽  
pp. 1-8 ◽  
Author(s):  
Jingjing Song ◽  
Chuanhua Gu ◽  
Bin Zuo
Keyword(s):  
Life Satisfaction ◽  
Positive Affect ◽  
Mediation Analysis ◽  
Mediating Effect ◽  
Mediation Model ◽  
Charitable Behavior ◽  
Self Acceptance ◽  
The Relationship

We aimed to determine how charitable behavior affects life satisfaction through the multiple mediating roles of self-acceptance and positive affect. We recruited 4,048 adults in China who voluntarily completed a survey on the frequency of their charitable behavior, self-acceptance, positive affect, and life satisfaction. Results of a parallel multivariable mediation analysis showed that more frequent charitable behavior was positively associated with greater life satisfaction. Also, self-acceptance and positive affect mediated the relationship between charitable behavior and life satisfaction. Implications for the mediating effect of charitable behavior on life satisfaction are discussed.

scholarly journals Testing donation menus: on charitable giving for cancer research – evidence from a natural field experiment

2019 ◽  
pp. 1-22
Author(s):  
MARIANNA BAGGIO ◽  
MATTEO MOTTERLINI
Keyword(s):  
Cancer Research ◽  
Field Experiment ◽  
Charitable Giving ◽  
Research Evidence ◽  
Low Frequency ◽  
Behavioral Responses ◽  
Average Amount ◽  
Charitable Behavior ◽  
Natural Field Experiment ◽  
The Given

AbstractBehavioral economics research has helped with understanding charitable behavior and has shown that charities can encourage donations by carefully designing their pledges. However, there is still scope to extend current research on who gives, what drives the decision to donate and at what levels, especially when behavioral insights are applied in context. In cooperation with a major Italian charity for cancer research, this study implements a natural direct mail field experiment, with over 150,000 letters sent to donors. By exploring the behavioral responses to different donation anchors, evidence was found that, within the given framework, including donation menus significantly increased the average amount donated without affecting the likelihood of donation. Furthermore, introducing additional explanations of how to make a payment significantly increased overall returns. Lastly, individual heterogeneity (high- and low-frequency donors, as well as senior and junior donors) had a direct effect on donations.

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

2013 ◽  
Vol 77 (3) ◽  
pp. 121-134 ◽  
Author(s):  
Karen Page Winterich ◽  
Vikas Mittal ◽  
Karl Aquino
Keyword(s):  
Moral Identity ◽  
Charitable Behavior ◽  
Identity Based
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