Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings

2021 ◽  
Author(s):  
Sorim Chung ◽  
Maria Karampela
Keyword(s):  
Product Size ◽  
Device Type ◽  
Shopping Motivations ◽  
Product Familiarity

Effect of colour and relative product size (RPS) on consumer attitudes

2013 ◽  
Vol 1 (1) ◽  
pp. 41-58
Author(s):  
Varsha Jain ◽  
Subhadip Roy ◽  
Advita Pant
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Medium Size ◽  
Product Size ◽  
Product Categories ◽  
Relative Product ◽  
Small X ◽  
Product Familiarity ◽  
Full Factorial

Colour and visuals are used extensively by the advertisers of different product categories to attract consumer attention and create favourable attitude. Based on this premise, the present study aimed to explore the effect of colour and relative product size on the consumer attitudes incorporating the moderating role of product familiarity. An experimental design was used, with a sample size of 420 respondents of 18-25 years in a 3 (Product Size: Large/Med/Small) X 2 (Ad Colour: CL/BW) X 2 (Gender: Male/Female) full factorial design. The dependent variables were attitude towards the advertisement, attitude towards the brand and purchase intention with product familiarity as the moderating variable. Colour scheme of the ad was not found to have any effect on the consumers’ attitude, while medium size of the product relative to the ad size was found to be the most preferred option. Product familiarity was found to have significant moderating impact. Females were more influenced by the colour and picture size as compared with males. Implications for practitioners in designing ad content and layout are discussed. 

COUNTRY OF ORIGIN AND COUNTRY PRODUCT FAMILIARITY AS DETERMINANTS OF RETAIL BUYERS INTENTION TO BUY

2015 ◽  
Vol 1 (5) ◽  
pp. 90-90
Author(s):  
Gianluca Marchi ◽  
◽  
Elisa Martinelli ◽  
Marina Vignola
Keyword(s):  
Country Of Origin ◽  
Product Familiarity

scholarly journals Comparison of Industrial Quenching Oils

Metals ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 250
Author(s):  
Jiří Hájek ◽  
Zaneta Dlouha ◽  
Vojtěch Průcha
Keyword(s):  
State Of The Art ◽  
Cooling Capacity ◽  
Steel Grade ◽  
Cooling Curves ◽  
Cooling Process ◽  
Industrial Practice ◽  
Product Size ◽  
Cct Curve ◽  
Hardening Power ◽  
The Impact

This article is a response to the state of the art in monitoring the cooling capacity of quenching oils in industrial practice. Very often, a hardening shop requires a report with data on the cooling process for a particular quenching oil. However, the interpretation of the data can be rather difficult. The main goal of our work was to compare various criteria used for evaluating quenching oils. Those of which prove essential for operation in tempering plants would then be introduced into practice. Furthermore, the article describes monitoring the changes in the properties of a quenching oil used in a hardening shop, the effects of quenching oil temperature on its cooling capacity and the impact of the water content on certain cooling parameters of selected oils. Cooling curves were measured (including cooling rates and the time to reach relevant temperatures) according to ISO 9950. The hardening power of the oil and the area below the cooling rate curve as a function of temperature (amount of heat removed in the nose region of the Continuous cooling transformation - CCT curve) were calculated. V-values based on the work of Tamura, reflecting the steel type and its CCT curve, were calculated as well. All the data were compared against the hardness and microstructure on a section through a cylinder made of EN C35 steel cooled in the particular oil. Based on the results, criteria are recommended for assessing the suitability of a quenching oil for a specific steel grade and product size. The quenching oils used in the experiment were Houghto Quench C120, Paramo TK 22, Paramo TK 46, CS Noro MO 46 and Durixol W72.

Shopping motivations on Internet: A study based on utilitarian and hedonic value

Technovation ◽  
2007 ◽  
Vol 27 (12) ◽  
pp. 774-787 ◽  
Author(s):  
Pui-Lai To ◽  
Chechen Liao ◽  
Tzu-Hua Lin
Keyword(s):  
Hedonic Value ◽  
Shopping Motivations
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