Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals

2013 ◽  
Vol 30 (4) ◽  
pp. 295-304 ◽  
Author(s):  
Qing Wang ◽  
Paurav Shukla
Keyword(s):  
Consumer Confusion ◽  
Choice Goals ◽  
Decision Satisfaction

Consumer decision-making in a retail store: the role of mental imagery and gender difference

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jungmin Yoo ◽  
Minjung Park
Keyword(s):  
Decision Making ◽  
Mental Imagery ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Perceived Ownership ◽  
Decision Satisfaction ◽  
The Relationship

PurposeThe purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process.Design/methodology/approachUsing a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women = 231) largely living in the two most populous provinces in South Korea (i.e. Seoul and Gyeonggi provinces) completed the survey. A number of path analyses were conducted to test hypotheses.FindingsThe results of the study showed that mental imagery evoked from sensory product experience played a critical part in facilitating the consumer decision-making process by influencing anticipatory emotion and perceived ownership. The relationship among anticipatory emotion, perceived ownership, decision satisfaction and behavioural intent was significant except for the relationship between perceived ownership and behavioural intent. This study further indicated that the way mental imagery influences the in-store decision-making process differs between men and women.Originality/valueThe effect of mental imagery in a physical retail context is largely ignored. This study addressed the crucial role of mental imagery in a physical apparel retail setting and examined its impact on consumer decision-making processes. By exploring how to enhance consumers' in-store sensory shopping experiences through mental imagery to influence their positive shopping outcomes, this study offers vital insights into how retailers operating physical stores can successfully utilize their stores.

Is the Illusion of Authenticity Beneficial? Merely Perceiving Decisions as Guided by the True Self Enhances Decision Satisfaction

2020 ◽  
Vol 12 (1) ◽  
pp. 80-90
Author(s):  
Jinhyung Kim ◽  
Andrew G. Christy ◽  
Grace N. Rivera ◽  
Joshua A. Hicks ◽  
Rebecca J. Schlegel
Keyword(s):  
Decision Making ◽  
Experimental Evidence ◽  
Optimal Strategy ◽  
True Self ◽  
Positive Functioning ◽  
Lay Theory ◽  
Decision Satisfaction ◽  
Insight Into ◽  
Perceptual Mechanism

Many people endorse a “true-self-as-guide” (TSAG) lay theory of decision-making that suggests following one’s true self is an optimal strategy for making decisions. Across five studies ( N = 1,320), we test whether perceived use of the true self enhances decision satisfaction. Study 1 provides correlational evidence. Studies 2 and 3 provide experimental evidence that participants felt more satisfied with choices made under TSAG instructions, compared to alternate strategies. Critically, we argue that perceived use of the true self enhances decision satisfaction regardless of whether consulting the true self actually influences the decision made. Studies 4 and 5 find evidence in support of this perceptual mechanism. This research provides insight into one way by which people find satisfaction amid life’s uncertainty, extending existing research on the role of the concept of true selves in positive functioning.

Consumer confusion in German food retailing: the moderating role of trust

2015 ◽  
Vol 43 (8) ◽  
pp. 752-774 ◽  
Author(s):  
Inga Wobker ◽  
Tim Eberhardt ◽  
Peter Kenning
Keyword(s):  
Survey Method ◽  
Negative Outcomes ◽  
Food Retailing ◽  
Content Type ◽  
Food Shopping ◽  
Consumer Confusion ◽  
Product Service ◽  
German Food ◽  
Moderating Role

Purpose – Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can become confused, and this state of confusion may influence their purchase behaviour (e.g. may cause them to not buy a product) and the personal needs they have in a shopping environment (e.g. certification to signal product quality, salesperson consultation for assistance in decision making, or governmental regulation). However, trust can reduce complexity, and may thereby moderate the influence of consumer confusion for negative outcomes. The purpose of this paper is to identify outcomes of consumer confusion and to investigate the moderating role of broader-scope trust on the negative outcomes of this confusion. Design/methodology/approach – A conceptual model was developed to study potential negative outcomes of consumer confusion. In order to assess consumer confusion and the degree of negative outcomes, a telephone survey method for the questionnaire was applied, querying 516 participants who regularly bought food products. Findings – The results clearly suggest that consumer confusion evokes various negative outcomes that are of relevance for food retailing. The intensity of the influence of consumer confusion on several of those negative outcomes could be decreased by broader-scope trust. Further, an interaction effect linked to gender was observed. Originality/value – To the best of the knowledge, this is the first international journal publication on the moderating role of trust on the outcomes of consumer confusion.

scholarly journals Breakfast with Batman: The Public Interest in the Advertising Age

2017 ◽  
Author(s):  
Jessica Litman
Keyword(s):  
Public Interest ◽  
American Culture ◽  
Legal Protection ◽  
Business Practices ◽  
Late Professor ◽  
The Public ◽  
The Past ◽  
Consumer Confusion ◽  
Legal Attitudes

This essay, written as a contribution to a symposium honoring the late Professor Ralph Sharp Brown, and published in Yale Law Journal in 1999, revisits Brown’s prescient 1948 article, Advertising and the Public Interest: Legal Protection of Trade Symbols. In Part I of the essay, I review Ralph Brown’s justification for the rule that trade symbols’ legal protection should be limited to cases of likely consumer confusion. Broader protection of trade symbols, affording legal armor to advertising’s persuasive function, would yield no benefits to consumers and would disserve the public interest by shielding firms from healthy competition. In Part II, I discuss the expansion of trade symbol law over the past fifty years, as courts and Congress increasingly have disregarded Brown’s advice. In Part III, I describe shifts in American culture, legal attitudes, and business practices that accompanied—and to some degree explain—that doctrinal change. In particular, I point out that trade symbols have become enormously valuable, outshining in importance the products they identify. In Part IV, I urge that the independent value of trade symbols and advertising atmospherics today does not supply reasons for protecting them under the trademark laws. Rather, as I explain in Part V, a critical look at the role of advertising in our lives today reaffirms the importance of Ralph Brown’s original prescription: Legal protection for trade symbols, in the absence of confusion, disserves competition and thus the consumer. It arrogates to the producer the entire value of cultural icons that we should more appropriately treat as collectively owned.

scholarly journals Analysis of Football Referee Satisfaction in Making Decision Based on Experience Levels

2021 ◽  
Vol 6 (1) ◽  
pp. 110-114
Author(s):  
Yudi Nurcahya ◽  
Widi Kusumah ◽  
Dadan Mulyana ◽  
Hikmat Kodrat
Keyword(s):  
Data Processing ◽  
Quantitative Study ◽  
Comparative Research ◽  
Satisfaction Scale ◽  
Descriptive Research ◽  
Experience Levels ◽  
Level Of Satisfaction ◽  
Football Match ◽  
Decision Satisfaction

The role of a referee is important in every football match. A referee sometimes makes mistakes which can affect the outcome of the match. Dissatisfaction with the decision given by a referee will give an impact on the performance shown in a football match. This study aimed to find out the satisfaction of football referees in making decisions in football matches based on the experience of the referee. This research is a quantitative study using descriptive research methods with a causal comparative research design. The research sample involved was the referee who served in the Indonesian League 1 match. The instrument of this study was a Soccer Referee Decision Satisfaction Scale questionnaire. Based on the results of data processing and analysis using the Independent sample T-Test, it was found that there were differences in the level of satisfaction of football referees in making decisions based on the experience of each referee. It indicates that the experience of a referee will affect the psychological aspects of the referee in making decisions.

Magical Thinking in Trademark Law

2012 ◽  
Vol 37 (03) ◽  
pp. 595-626 ◽  
Author(s):  
Katya Assaf
Keyword(s):  
Magical Thinking ◽  
Trademark Law ◽  
Consumer Confusion ◽  
Sacred Objects

People in all societies have a tendency toward magical thinking. This human inclination is extensively exploited by modern advertising, which routinely suggests that consuming goods will make us successful, happy, and fulfilled. In this article, I suggest that such advertising creates a system of beliefs resembling a totemic religion. In this religion, brands perform the role of sacred objects. Trademark law initially aims at preventing consumer confusion. Yet, today, famous trademarks are extensively protected against nonconfusing associations. I argue in this article that this broad protection is based on magical thinking. Pointing out the parallels between the laws of magic and trademark doctrines, such as the doctrine of dilution, I suggest that famous marks are legally treated as magical, sacred objects. This legal approach amounts to endorsing the commercial religion of brands.

Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India

2021 ◽  
Vol 9 (2) ◽  
pp. 351-366
Author(s):  
Priti Saxena ◽  
Garima Sharma
Keyword(s):  
Perceived Risk ◽  
Green Marketing ◽  
Related Factors ◽  
Green Consumerism ◽  
Mediating Role ◽  
Consumer Confusion ◽  
Green Trust ◽  
The Impact ◽  
The Relationship

Increased fervour for green consumerism has resulted in the emergence of Green Marketing as an important tool in the hands of innovative marketers looking for novel ways of satisfying customers. Green Marketing approach is often used by marketers to differentiate their products from those of the competition, based on environment and sustainability related factors. However, one of the biggest downsides of Green Marketing is the emergence of the practice of ‘Greenwashing’. Often organisations claiming to be environment friendly have been found to be indulging in the unethical practice of misrepresenting facts through deceptive and exaggerated claims (Brouwer, 2016). The aim of this paper is to explore the impact of Greenwash (GW) on Green Trust (GT) through the mediating role of Green Consumer Confusion (GCC) and Green Perceived Risk (GPR) by deploying a scale developed by Chen & Chang (2012). The relationship between demographic factors and the four constructs of GW, GT, GCC and GPR is also investigated. Through the deployment of a survey research design, questionnaires were administered to 325 respondents. The results of the analysis bring forth some interesting facts, including Greenwash being negatively related to Green Trust. However, our analysis – in contrast with that of Chen and Chang’s (2012) study - did not show a very strong mediating role played by GCC and GPR. This finding is very pertinent for companies either in the business of selling green products or positioning products on a green or eco-friendly plank.

Role of dactinomycin in the improved survival of children with Wilms' tumor

JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  
Wilms Tumor

Role of the allergist in diagnosis and management of patients with uveitis

JAMA ◽  
1966 ◽  
Vol 195 (3) ◽  
pp. 167-172 ◽  
Author(s):  
T. E. Van Metre
Keyword(s):  
Diagnosis And Management
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