Effectiveness of promotional premiums: The moderating role of affective state in different contexts
2014 ◽
Vol 43
(3)
◽
pp. 244-255
◽
2018 ◽
Vol 20
(5)
◽
pp. 1359-1377
◽
Keyword(s):
Keyword(s):
2018 ◽
Vol 24
(3)
◽
pp. 374-388
◽
Keyword(s):