In focus/customer commitment-Client focus leads to success

2008 ◽  
Vol 28 (3) ◽  
pp. 21-24
Author(s):  
Pete Hammett
Keyword(s):  
Customer Commitment

PENGARUH KEPERCAYAAN TERHADAP KOMITMEN PELANGGAN PADA PELAYANAN PERAWATAN KULIT RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Nasiatul Aisyah Salim
Keyword(s):  
Market Structure ◽  
Design Research ◽  
Care Service ◽  
Skin Care ◽  
Questionnaire Data ◽  
Research Subjects ◽  
Cross Sectional ◽  
Customer Commitment ◽  
Analytic Design

ABSTRACTBackground: The competitive and dynamic market conditions in hospitals need to understand market structure and develop a relationship with various actors. Without trust, a relationship will not last in the long term. An important foundation in a relationship is trust. In addition, high levels of trust and commitment can maintain customer and organizational profitability. Objective: To know the influence of trust on customer commitment on skin care service of PKU Muhammadiyah Hospital Yogyakarta Methods: Type of analytic research with cross sectional analytic design. Research subjects were 100 respondents. The data were collected by questionnaire. Data were analyzed by simple linear regression.Result: indicates that there is an influence between trust on commitment due to significant value  (p) 0,000 < 0.05. The value of R 2 of 0.421 which means that the commitment can be explained by the confidence variable of 42.1%. While the remaining 57.9 % is explained by other variables. Conclusion: Trust has a significant effect on customer commitment. So that the higher the customer's trust will be the higher the customer commitment on skin care service at RS PKU Muhammadiyah Yogyakarta

Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment

2015 ◽  
Vol 21 (6) ◽  
pp. 642-657 ◽  
Author(s):  
Jui-Chang Cheng ◽  
Cheng-Shiung Wu ◽  
Chang-Hua Yen ◽  
Chien-Yu Chen
Keyword(s):  
Citizenship Behaviors ◽  
Customer Commitment

scholarly journals The impact of brand concept on brand equity

2017 ◽  
Vol 11 (2) ◽  
pp. 233-245 ◽  
Author(s):  
Joo-Eon Jeon
Keyword(s):  
Brand Equity ◽  
Emotional Attachment ◽  
Brand Performance ◽  
Brand Relationships ◽  
Content Type ◽  
Customer Commitment ◽  
Brand Relationship ◽  
Brand Concept ◽  
The Impact ◽  
The Relationship

PurposeResearches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance. This paper aims to empirically test the relationships between brand concepts and brand equity, while exploring the mediating roles of emotional attachment and customer commitment. Design/methodology/approachThe research investigates the effect of brand concept on the customer–brand relationship and brand performance. Additionally, it examines how the relationship between brand concept and brand equity is mediated by customer–brand relationships such as emotional attachment and commitment. FindingsThe results empirically demonstrate the important contribution of the three brand concepts to brand equity. The results empirically demonstrate the important contribution of the three-brand concept to customer commitment and to brand equity that has been predicted by prior research. Originality/valueThe main contribution of this study is to demonstrate the effects of the brand concepts related to aesthetic, functional and symbolic benefits on brand equity. From this, brand equity may be viewed as a link in the path of effects that indirectly connects brand concepts with market performance. Brand concept, emotional attachment and customer commitment are relevant constructs underlying brand equity, and commitment and loyalty are key mediating variables in relational exchanges.

scholarly journals role of brand image and customer commitment in mediating service quality towards customer loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 79-89
Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Credit Institution ◽  
Customer Commitment ◽  
Technology Improvement

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.

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