scholarly journals Too much self‐promotion! How self‐promotion climate relates to employees’ supervisor‐focused self‐promotion effectiveness and their work group’s performance

2021 ◽  
Author(s):  
Christian Gross ◽  
Maike E. Debus ◽  
Pia V. Ingold ◽  
Martin Kleinmann
Keyword(s):  
Promotion Effectiveness

PENGARUH EFEKTIVITAS PROMOSI ABOVE THE LINE DAN BELOW THE LINE TERHADAP DAYA TARIK PENGUNJUNG TAMAN MINI INDONESIA INDAH

2018 ◽  
Vol 3 (3) ◽  
pp. 313-320
Author(s):  
Ni Wayan Puspasari ◽  
Febriansyah Febriansyah
Keyword(s):  
Hypothesis Test ◽  
T Test ◽  
Quantitative Approach ◽  
The People ◽  
Promotion Effectiveness ◽  
Convenience Sampling ◽  
Test Result

This research was aimed for knowing the influence between promotion effectiveness above the line and below the line to the attractiveness of visitor of Taman Mini Indonesia Indah. This research used a quantitative approach through survey to 150 visitors. Using a convenience sampling Hypothesis test (t test) result that shows that the variable above the line affect significantly to these attractiveness of visitor proved by t value about 5,867 which is more than t table. And the variable of below the line affect significantly with t value about 5,345 which is more than t tabel. The conclusion of this research is promotion of above the line and below the line be influential effectively increase the attractiveness of visitors of Taman Mini Indonesia Indah. This means that the promotional media which can increase the wishes of the people for a visit to Taman Mini Indonesia Indah. Keywords: promotion,above the line, below the line, marketing

scholarly journals Promotion Effectiveness Using EPIC Model

2017 ◽  
Vol 1 (1) ◽  
pp. 30
Author(s):  
Alexius Endy Budianto
Keyword(s):  
Epic Model ◽  
Promotion Effectiveness

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

2015 ◽  
Vol 49 (1/2) ◽  
pp. 170-189 ◽  
Author(s):  
Oliver B. Büttner ◽  
Arnd Florack ◽  
Anja S. Göritz
Keyword(s):  
Design Methodology ◽  
Experimental Manipulation ◽  
Content Type ◽  
Shopping Orientation ◽  
Promotion Effectiveness ◽  
Tailored Approach ◽  
Shopping Orientations ◽  
Monetary Promotions

Purpose – This research aims to examine whether shopping orientation (experiential vs task-focused) influences how consumers react toward nonmonetary and monetary promotions. It was predicted that promotions are more effective if the promotional benefits are congruent with consumers’ shopping orientation. Moreover, consumers’ financial budget was assumed to moderate the influence of shopping orientation on promotion effectiveness. Design/methodology/approach – The hypotheses were tested in three experiments. Study 1 used a measure of shopping orientation as a consumer disposition and examined its influence on promotion attractiveness. Two further studies used an experimental manipulation of shopping orientation and examined its influence on promotions attractiveness and retailer choice. Findings – The results supported the hypotheses. Task-focused shoppers evaluated monetary promotions as more attractive than nonmonetary promotions. Experiential shoppers evaluated both types of promotions as comparably attractive. Furthermore, experiential shoppers were more likely than task-focused shoppers to choose a retailer offering a nonmonetary promotion over a retailer offering a monetary promotion. Low financial budget, however, reduced the influence of shopping orientation on retailer choice. Originality/value – To effectively use promotions as a tool, marketers and retailers need to know when and how to use them, as well as understand which type of promotion is the most effective. This research implies that retailers will benefit from customizing promotions to fit consumers’ shopping orientations. Furthermore, the findings show that the advantage of such a tailored approach is reduced if consumers’ financial budget is limited.

scholarly journals Faktor-Faktor Promosi Kenaikan Jabatan, Efektifitas Pembagian Tugas dan Keadilan Pembagian Insentif Yang Mempengaruhi Kepuasan Kerja Terhadap Pegawai Dinas Kesehatan Provinsi Jambi Tahun 2016

2016 ◽  
Vol 4 (3) ◽  
pp. 177-186
Author(s):  
Ayu Aztuty Tanjung ◽  
Sudiro Sudiro ◽  
Sutopo Patria Jati
Keyword(s):  
Financial Incentive ◽  
Work Satisfaction ◽  
Chi Square ◽  
Cross Sectional ◽  
Significant Relationships ◽  
Regression Test ◽  
Chi Square Test ◽  
Promotion Effectiveness ◽  
Logistic Regression Test ◽  
Improve Health

To improve health development in Jambi Province, it needs to be supported by qualified human resource that can improve performance of employees. The decrease in performance might be caused by no work satisfaction among them. One of the problems faced by Health Office of Jambi Province was decreasing a level of work satisfaction among employees from time to time. Promotion, equity in sharing either financial or non-financial incentive, and sharing tasks equally needed to be done in order improve their work satisfaction. The aim of this study was to figure out the influence of promotion, effectiveness in sharing tasks, and equity in sharing incentive towards work satisfaction of employees at the Health Office of Jambi Province. This was an observational study using cross-sectional approach. Number of population was 277 employees of the Health Office of Jambi Province. Meanwhile, number of samples was 74 persons. Data were collected using a questionnaire and analysed quantitatively using methods of univariate, bivariate (a Chi Square test), and multivariate (a Logistic Regression test). The results of this research showed that more than half of the respondents were satisfied (56.8%), had perception of balanced promotion (50%), had good effectiveness in sharing tasks (55.4%), and felt equal in sharing incentive (51.4%). There were any significant relationships between these three variables and work satisfaction of the employees. The results of multivariate analysis demonstrated that variables of promotion (p=0.015) and equity in sharing incentive (p=0.151) jointly influenced work satisfaction of the employees. As suggestions, employees need to pay more attention to the factors of promotion, effectiveness in sharing tasks, and equity in sharing incentive.

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