scholarly journals Preference for human (vs. robotic) labor is stronger in symbolic consumption contexts

2020 ◽  
Author(s):  
Armin Granulo ◽  
Christoph Fuchs ◽  
Stefano Puntoni
Keyword(s):  
Symbolic Consumption

The anatomy of the inconspicuous luxury fashion experience

2018 ◽  
Vol 22 (1) ◽  
pp. 129-156 ◽  
Author(s):  
Marian Makkar ◽  
Sheau-Fen Yap
Keyword(s):  
Consumer Behavior ◽  
Relationship Marketing ◽  
Design Methodology ◽  
Exploratory Research ◽  
Symbolic Consumption ◽  
Content Type ◽  
Starting Point ◽  
Managerial Implications ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to address the following questions: how do consumers construct meaning around their inconspicuous luxury fashion experiences? What desires do inconspicuous consumers strive to fulfill? What sentiments do they associate with their inconspicuous luxury fashion consumption? Design/methodology/approach This exploratory research begins with a netnographic study of 11 online luxury blogs followed by in-depth interviews and home observations of ten luxury consumers with inconspicuous preferences in Dubai. Findings Inconspicuous choices are not simply for associative or dissociative motivations but several symbolic consumption schemas come into play. A typology of inconspicuous luxury fashion consumers has emerged: fashion influencers, trendsetters, fashion followers, and luxe conservatives. Practical implications The findings have potential to yield important managerial implications for fashion retailers and brand communications. The typology of inconspicuous consumers provides a basis for developing a more targeted relationship marketing program for luxury fashion brands. Originality/value This research advances luxury knowledge in fashion and consumer behavior research by unveiling how consumers construct meanings around their inconspicuous consumption. The typology developed in this study marks the starting point for further extensions to explore the complexities of inconspicuous luxury consumers, which are grounded in the roles they take on in society, how they plan their luxury consumption journey and how they eventually use these possessions for self-identification and communication to others.

Violence in the Society of Symbolic Consumption

2020 ◽  
Vol 12 (4-1) ◽  
pp. 214-229
Author(s):  
Yuliya Bodrova ◽  
Keyword(s):  
Mass Culture ◽  
Information Society ◽  
New Technologies ◽  
Philosophical Analysis ◽  
Modern World ◽  
Ethical Standards ◽  
Symbolic Form ◽  
Symbolic Consumption ◽  
Film And Television ◽  
The Impact

The article considers violence in its symbolic form as a product of modern consumption and one of the attributes of mass culture. Despite the extreme urgency of the problem of violence in film and television, researchers in the field of psychology, sociology and pedagogy analyze this phenomenon by the impact of scenes of violence on various categories of the population, highlighting the possible relationship between violence on the screen and in life. This study focuses on the socio-philosophical analysis of violence consumption by modern people. The article considers various approaches to the study of consumption, as well as analyzes the symbolic essence of this phenomenon. How is the society of consumption associated with violence? What is the peculiarity of violence as a consumer product? Consideration of screen violence allows us to identify the main reasons underlying the demonstration of scenes of cruelty in films and on television. According to the famous American director Quentin Tarantino, violence is one of the cinematic techniques. If demand creates supply, what is the reason for the audience’s interest in acts of aggression on the screen? Forming of the information society is associated with the emergence of new technologies of violence included in the system of “producer-consumer” relations, through advertising. Violence is being democratized: it is now available not only to corporations and states. Each person can create their own reality according to their needs and ethical standards. In-depth consideration of these issues will allow us to look at violence as an element included in the system of symbolic consumption of the modern world.

scholarly journals Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption

2019 ◽  
Vol 62 (5) ◽  
pp. 561-577 ◽  
Author(s):  
Ayantunji Gbadamosi
Keyword(s):  
Ethnic Minority ◽  
Minority Groups ◽  
Current Knowledge ◽  
African Women ◽  
Specific Reference ◽  
Research Attention ◽  
Symbolic Consumption ◽  
Black African ◽  
Celebrity Culture ◽  
The Uk

Although postmodernism and celebrity culture are closely linked, research attention on this has not been adequately synthesized with ethnic minority groups. Hence, this article, which is rooted in an interpretive research paradigm, explores the symbolic consumption of Black African women in the UK with specific reference to celebrity culture. Although the study shows some purchase decisions based on products’ functionality, generally, it shows the robust interplay of personal, cultural, social, and commercial factors in the symbolic consumption of these women. This is shown to be linked to the prevalent celebrity culture in the society. They consume to enhance their self-esteem and keep up with the societal trend in the host environment. Hence, the notion of acculturation features prominently in their consumption. The article extends the discourse on the extant ethnic minority studies and augments the current knowledge about symbolic consumption especially with reference to Black African women.

Symbolic consumption in teenagers' clothing choices

2004 ◽  
Vol 3 (3) ◽  
pp. 251-262 ◽  
Author(s):  
Maria Piacentini ◽  
Greig Mailer
Keyword(s):  
Symbolic Consumption ◽  
Clothing Choices

scholarly journals Sign Consumption in the 19th-Century Department Store

2003 ◽  
Vol 39 (4) ◽  
pp. 353-371 ◽  
Author(s):  
Ken W. Parker
Keyword(s):  
19Th Century ◽  
Department Store ◽  
Department Stores ◽  
Shopping Malls ◽  
Symbolic Consumption ◽  
Exchange Value ◽  
Visual Merchandising ◽  
The 19Th Century

The department stores of the 19th century continue to fascinate social theorists. This article will expand on the work of two such theorists, Laermans and Featherstone. Extending Laermans’ and Featherstone’s analysis, and applying the early work of Baudrillard, this article will assert that through the manipulation of visual merchandising, the 19th-century department store’s managers constructed a world of sign-consumption where goods were not only consumed for their use- or exchange-value, but also were consumed as signs of luxury, exoticism and excess. By asserting that highly developed forms of sign-consumption existed in the 19th century, this article challenges the view that symbolic consumption in spaces such as shopping malls is particular to the contemporary or postmodern age.

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