Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

2019 ◽  
Vol 30 (3) ◽  
pp. 506-514 ◽  
Author(s):  
Woo Jin Choi ◽  
Haoying Sun ◽  
Yan (Lucy) Liu ◽  
Haipeng (Allan) Chen
2011 ◽  
Author(s):  
Warren C. K. Chiu ◽  
Humphrey Leung ◽  
Kaylee Kong ◽  
Cynthia Lee

2012 ◽  
Author(s):  
Milton V. Cahoon ◽  
Aaron Watson ◽  
Jack P. Olin ◽  
Eric A. Surface

2008 ◽  
Author(s):  
Heleen van Mierlo ◽  
Edwin A. J. van Hooft ◽  
Christopher O. L. H. Porter

2009 ◽  
Author(s):  
John J. Donovan ◽  
Patrice L. Esson ◽  
Eugene J. Kutcher
Keyword(s):  

2007 ◽  
Author(s):  
Kraig L. Schell ◽  
Julie Ann Maggard ◽  
Jeffrey M. Conte
Keyword(s):  

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