Consumer awareness and utilization of clinical services, and their satisfaction and loyalty with community pharmacies: Analysis of a US nationwide survey

2019 ◽  
Vol 2 (4) ◽  
pp. 335-342
Author(s):  
Tavan Parker ◽  
Casey R. Tak ◽  
Kibum Kim ◽  
Michael Feehan ◽  
Mark A Munger
Keyword(s):  
Nationwide Survey ◽  
Community Pharmacies ◽  
Clinical Services ◽  
Consumer Awareness

scholarly journals Community Pharmacy Marketing: Strategies for Success

2011 ◽  
Vol 2 (3) ◽  
Author(s):  
Kristina D. Wood ◽  
Megan Offenberger ◽  
Bella H. Mehta ◽  
Jennifer L. Rodis
Keyword(s):  
Target Population ◽  
Outpatient Setting ◽  
Marketing Strategies ◽  
Community Pharmacies ◽  
Management Service ◽  
Clinical Services ◽  
Anticoagulation Management ◽  
Care Community ◽  
The Ohio State University ◽  
Targeted Marketing

Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services. This article discusses The Ohio State University College of Pharmacy Clinical Partners Program's (Clinical Partners) experiences in marketing clinical services to patients, barriers encountered through these experiences, and presents suggestions for future marketing of services. Experience: Clinical Partners developed two targeted marketing projects and evaluated impact on patient enrollment in services. In January 2008, the pharmacy ran a series of radio advertisements, newspaper print advertisements, and face to face marketing in the community with the focus of each being patient care services. During this project five individuals expressed interest in Clinical Partners' services. Four indicated that they heard about Clinical Partners through the radio ad and one through the pharmacy website, though none chose to enroll in services. In 2009 Clinical Partners focused on marketing MTM in the form of a comprehensive medication review to current patients already enrolled in its anticoagulation management service. Following a three month period, 6 patients (8%) of the 71 patients receiving the marketing intervention chose to enroll in MTM. Four additional patients have enrolled in MTM since conclusion of the project. Discussion: These projects and a review of available literature revealed barriers that pharmacies encounter when marketing clinical services to patients in an outpatient setting including patients' unawareness of the role a pharmacist can play outside dispensing medications, patients' belief they do not need clinical services, and patients' unwillingness to pay a pharmacist out of pocket for services. Future Implications: To overcome these identified challenges, community pharmacies should consider integration of marketing techniques such as tailoring marketing to a target population, forming and utilizing relationships with patients, and looking to past marketing successes in developing marketing plans. Pharmacists should also be adventurous in exploring new ways to promote pharmacy clinical services to find creative solutions to barriers encountered. As community pharmacies continue to grow the realm of clinical services offered to patients, it is important also to develop and implement marketing strategies to support the services and expansion of the profession so that these services can be embraced by patients and the health care community.   Type: Idea paper

scholarly journals Nationwide Survey Aimed at the Spread and Continuation of Self-Blood Tests at Community Pharmacies

2017 ◽  
Vol 43 (1) ◽  
pp. 34-40
Author(s):  
Genki Miyazaki ◽  
Hiroki Iwata ◽  
Noriko Kobayashi ◽  
Kazuko Fujimoto ◽  
Kana Yoshida ◽  
...  
Keyword(s):  
Nationwide Survey ◽  
Community Pharmacies ◽  
Blood Tests

scholarly journals Co-located Retail Clinics and Pharmacies: An Opportunity to Provide More Primary Care

Pharmacy ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 74 ◽  
Author(s):  
Katherine Knapp ◽  
Keith Yoshizuka ◽  
Debra Sasaki-Hill ◽  
Rory Caygill-Walsh
Keyword(s):  
Primary Care ◽  
Nurse Practitioners ◽  
Performance Metrics ◽  
Consumer Preferences ◽  
The United States ◽  
Economic Benefits ◽  
Community Pharmacies ◽  
Clinical Services ◽  
Use Of Resources ◽  
Retail Clinics

This paper proposes that co-located retail clinics (RCs) and community pharmacies can increase opportunities to provide more accessible, affordable, and patient-friendly primary care services in the United States. RCs are small businesses of about 150–250 square feet with a clientele of about 10–30 patients each day and most frequently staffed by nurse practitioners (NPs). Community pharmacies in the U.S. at ~67,000 far outnumber RCs at ~2800, thereby opening substantial opportunity for growth. Community pharmacies and pharmacists have been working to increase on-site clinical services, but progress has been slowed by the relative isolation from other practitioners. An ideal merged facility based on an integrated platform is proposed. NPs and pharmacists could share functions that fulfill documented consumer preferences and still maintain separate practice domains. Potential benefits include a broader inventory of clinical services including laboratory tests, immunizations, patient education, and physical assessment, as well as better patient access, interprofessional training opportunities, and economies related to the use of resources, day-to-day operations, and performance metrics. Challenges include the availability of sufficient, appropriately trained staff; limitations imposed by scope of practice and other laws; forging of collaborative relationships between NPs and pharmacists; and evidence that the merged operations provide economic benefits beyond those of separate enterprises.

scholarly journals T.E.A.M.S.Work: Leveraging Technicians to Enhance ABM Med Sync in Community Pharmacies

Pharmacy ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 51 ◽  
Author(s):  
Tamera D. Hughes ◽  
Lana M. Minshew ◽  
Stacey Cutrell ◽  
Stefanie P. Ferreri
Keyword(s):  
North Carolina ◽  
Vital Role ◽  
Community Pharmacies ◽  
Clinical Services ◽  
Structured Interviews ◽  
Pharmacy Staff ◽  
Staff Members ◽  
Pharmacy Technicians ◽  
Study Participants ◽  
Prescription Volume

The expansion of pharmacy technicians’ roles in community pharmacies allows pharmacists the opportunity to focus on providing clinical services to patients. This study explores the tasks pharmacy technicians’ perform to support Med Sync programs in community pharmacies. Pharmacy staff members at North Carolina pharmacies with more than fifty percent of their prescription volume being dispensed as part of a Med Sync program were recruited to participate in semi-structured interviews. Inductive coding and summary analysis were used to analyze the interview data. Study participants described pharmacy technicians’ roles in identifying patients for marketing and enrollment, reviewing patients’ medications list, choosing alignment dates based on patient preference, contacting patients in preparation for dispensing and, lastly, engaging in pickup or delivery of medications. This study highlights technicians’ vital role in completing tasks that support Med Sync programs in community pharmacies.

An Overview of Facilities Providing Clinical Services for Persons Who Stutter in Kuwait

2016 ◽  
Vol 1 (4) ◽  
pp. 79-95
Author(s):  
Latifa Alsalmi ◽  
Robert Mayo
Keyword(s):  
Special Education ◽  
Department Heads ◽  
Clinical Services ◽  
Medical Settings ◽  
Non Profit ◽  
Future Studies ◽  
Language Services ◽  
Medical Centers ◽  
Clinical Directors

Presently, no clear picture is available about the facilities providing clinical services for persons who stutter (PWS) in Kuwait. This information is crucial for any awareness program to be established in the future. The purpose of this study was to identify clinical facilities and speech-language personnel that provide services for PWS in Kuwait. Participants consisted of 21 clinical directors of governmental medical centers, non-profit clinics, and private clinics as well as department heads of governmental school clinics where speech-language services were provided. Participants were interviewed regarding the availability of speech-language services within their centers and whether or not PWS receive services. The results revealed that four out of five governmental medical centers with a total of 32 speech-language pathologists (SLPs) provided services for PWS. Additionally, 12 schools of special education were found to have 62 SLPs on their staff providing fluency services for students. Finally, two stand-alone private clinics and one non-profit clinic provided services for PWS. Results indicated an overall shortage of SLPs in the country, especially in medical settings. This study sets the foundation for a series of future studies investigating the type and quality of stuttering services provided by the identified facilities in Kuwait.

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