Consumers' perception of nutritional facts table and nutritional traffic light in food products' labelling: A qualitative study

Author(s):  
Arezoo Haghighian Roudsari ◽  
Seyedeh Fatemeh Abdollah Pouri Hosseini ◽  
Ali Milani Bonab ◽  
Maliheh Zahedi‐rad ◽  
Fatemeh Mohammadi Nasrabadi ◽  
...  
2020 ◽  
Author(s):  
Shirin Seyedhamzeh ◽  
Saharnaz Nedjat ◽  
Elham Shakibazadeh ◽  
Hedayat Hosseini ◽  
Azam Doustmohammadian ◽  
...  

Abstract Background Unhealthy diets and inadequate physical activity are important factors in the increasing trend of obesity. In order to mitigate this harmful trend, an effective policy must be developed to target both unhealthy diets and insufficient physical activity. The implementation of physical activity recommendations in nutrition labeling may influence the consumers’ food choices. In this qualitative study, we designed a new type of physical activity calorie equivalent (PACE) label by considering the viewpoints of household representatives and experts. Method Ten focus group discussions (FGDs) were conducted with 63 mothers from different regions of Tehran based on the participants’ socioeconomic status. Furthermore, ten interviews were conducted with food quality control (FQC) experts to examine the new PACE label. The preliminary designs were based on the mothers’ viewpoints. We then presented these new labels to the nutritionists and food industry experts in two separate FGDs. After taking their opinions into consideration, we applied certain changes to the labels and emailed them to the mothers. Consequently, the final versions of the new labels were designed. Conventional content analysis was applied with the MAXQDA10 software. Result Two main themes were defined: (1) the stakeholders’ perspectives on PACE labeling (2) the new PACE label’s characteristics including the appearance and the nutritional information on the new label. Conclusion The new label is a combination of the physical activity, traffic light and warning labels.


2001 ◽  
Vol 12 (8) ◽  
pp. 527-542 ◽  
Author(s):  
Klaus G Grunert ◽  
Liisa Lähteenmäki ◽  
Niels Asger Nielsen ◽  
Jacob B Poulsen ◽  
Oydis Ueland ◽  
...  

2021 ◽  
pp. 30-40
Author(s):  
M.A. Nikolaeva ◽  
E.V. Smirnova ◽  
A.A. Smirnova

The article discusses notice signs as a new type of information signs, which include the "Traffic Light" labeling. The necessity of using these signs on the labeling is shown. It has been established that the widespread introduction of the "Traffic Light" notice sign into the production labeling will improve the information support of food buyers and increase their ability to make a competent choice of food products that provide healthy nutrition. As a result, consumers will be able to purchase groceries in stores that will improve the structure of the daily diet, taking into account the principles of healthy eating.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
D. A. Ogundijo ◽  
A. A. Tas ◽  
B. A. Onarinde

Abstract Background Front of pack nutrition labelling is part of United Kingdom government’s programme of activities aiming to tackle diet-related diseases. There are several front of pack labelling formats available and they differ in the information they deliver. This study assessed the frequency of usage of front of pack food labelling systems on food products in the United Kingdom grocery market. It also measured the healthiness of some foods in the online market by categorising them according to their nutrient contents. Methods Five hundred food products in five categories [(1) cereals and cereal products, (2) dairy products, (3) beverages, (4) packaged meats and meat products, and (5) pre-packaged fruits and vegetables] from three main United Kingdom retail websites were investigated. A simple random sampling method was used for product selection according to the categories on the retailers’ websites. The healthiness of foods was also assessed by categorising them into ‘healthier’, ‘moderately healthy’ and ‘least healthy’ based on fat, saturated fat, salt and sugar contents. Results The total number of label types assessed comprises 19.6% of Guideline Daily Amounts or Reference Intakes and 43.8% had a combination of Traffic Light and Reference Intakes (hybrid label). Slightly over a quarter (27.4%) of products included nutritional information in a grid or table, 3.4% of the foods had two of any of the following: Health Logo, Reference Intakes and Traffic Light labels, and 5.8% did not have any Reference Intakes, Traffic Light, Health Logo or Hybrid label. Most of the foods assessed were manufactured in the United Kingdom with only 30.8% imported from 32 countries across four continents. Conclusions Traffic Light and Guideline Daily Amounts were the most used front of pack labelling formats on the assessed food product. A higher number of assessed products belonged to the “moderately healthy” and “healthier” categories than the “least healthy”. The imported foods that were found in the United Kingdom retail market showed that food choices could be made from the diverse food types.


2016 ◽  
Vol 46 (2) ◽  
pp. 204-216 ◽  
Author(s):  
Ilija Djekic ◽  
Nada Smigic

Purpose – This paper aims to present results from a research that analyzed the quality of labels available in the Serbian food market and consumers’ attitudes toward food labels. Design/methodology/approach – A total of 899 food labels have been analyzed in relation to the presence of legally required information, their readability to average consumer and presence of nutritional/health claims and/or nutritional information. In parallel, 400 respondents were interviewed in the survey of consumers’ attitudes regarding labels. Findings – Results revealed that 38.2 per cent of food products hold labels that are not fully readable to average consumers. Regarding basic label information, 11 per cent of foods have missing information in terms of series/lot identification. The majority of the products (87.4 per cent) have only basic nutritional information with 4.6 per cent of products holding nutritional claims. Consumers with active sport activities showed higher awareness of nutritional information. There were no statistically significant differences between smokers and non-smokers regarding their attitudes toward nutritional information. Age and education play a significant role in ranking nutritional facts. The most important nutritional information is fat content, followed by sugar and vitamins. Research limitations/implications – The nature of the study did not allow conclusions regarding causal relationship between food products and consumers as well as if nutritional information affects consumers’ choices and purchasing patronage. Originality/value – The findings of this study are worthy, as they report the Serbian consumers’ understanding of labels and nutritional information as well as the status food labels sold in the Serbian market.


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