The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT-LCD Companies in Taiwan

2012 ◽  
Vol 23 (5) ◽  
pp. 436-449 ◽  
Author(s):  
Wann-Yih Wu ◽  
Chia-Chun Tsai ◽  
Chen-Su Fu
Keyword(s):  
Job Satisfaction ◽  
Empirical Study ◽  
Organizational Performance ◽  
Relationship Marketing ◽  
Customer Orientation ◽  
Internal Marketing ◽  
Satisfaction Relationship

scholarly journals A Study on the Leadership Style and the Organizational Performance in Korea and USA

2016 ◽  
Vol 11 (7) ◽  
pp. 42
Author(s):  
Young Kwan Lee ◽  
Cheon Deok Hee
Keyword(s):  
Job Satisfaction ◽  
Servant Leadership ◽  
Organizational Performance ◽  
Leadership Style ◽  
Customer Orientation ◽  
Developmental Process ◽  
Innovative Behavior ◽  
Global Competitiveness ◽  
The Us ◽  
Expert Opinion Survey

<p>This study aimed to suggest ways Korea’s top-class hotels can improve their global competitiveness, using as a model the developmental process of hotel leadership in the US. We conducted an expert opinion survey on hotel leaders in Korea and the US and explored the differences between their perceptions of emotional leadership and servant leadership and ways to improve organizational performance. We also conducted a quantitative study involving employees of Korea's top-class hotels to investigate the effect of emotional and servant leadership styles on job satisfaction, innovative behavior, and customer orientation. The results suggest that, to improve job satisfaction, respect for values and support for growth under servant leadership should be focused on and that innovative behavior is encouraged by respect for values and the formation of community under servant leadership. To enhance customer orientation, respect for values and support for growth should be focused on. Finally, job satisfaction and innovative behavior contribute directly to improving customer orientation.</p>

scholarly journals PENGARUH PEMASARAN INTERNAL TERHADAP KEPUASAN KERJA DAN ORIENTASI KONSUMEN DI RSUD PATUT PATUH PATJU LOMBOK BARAT

2016 ◽  
Vol 5 (4) ◽  
Author(s):  
Ni Made Citra Resmi
Keyword(s):  
Job Satisfaction ◽  
General Hospital ◽  
Customer Orientation ◽  
Internal Marketing

The research was conducted to analyse (1) The signification impact from internal marketingto job satisfaction at Region General Hospital Patut Patuh Patju West Lombok. (2) The significationimpact from job satisfaction to customer orientation at Region General Hospital Patut Patuh PatjuWest Lombok. (3) The signification impact from internal marketing to customer orientation at RegionGeneral Hospital Patut Patuh Patju West Lombok. This research is an assosiatif causal study. Thedata were collected by using questionaires distributed to nurses in Region General Hospital PatutPatuh Patju West Lombok totaling 150 people. The data was processed and analysed by Path Analysisthrough AMOS software. The results showed that: (1) Internal marketing has a positive andsignificant impact on job satisfaction. (2) Job satisfaction has a positive and significant impact oncustomer orientation. (3) Internal marketing has a positive and significant impact on customerorientation. (4) Internal marketing affects customer  orientation indirectly  through job satisfaction. Keywords: Internal Marketing, Job Satisfaction, Customer Orientation

Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions

2016 ◽  
Vol 34 (5) ◽  
pp. 773-796 ◽  
Author(s):  
Eddy Balemba Kanyurhi ◽  
Déogratias Bugandwa Mungu Akonkwa
Keyword(s):  
Job Satisfaction ◽  
Organizational Performance ◽  
Significant Relationship ◽  
Employee Satisfaction ◽  
Internal Marketing ◽  
Structural Equations ◽  
Microfinance Institutions ◽  
Content Type ◽  
Employee Job Satisfaction ◽  
Qualitative Survey

Purpose – The purpose of this paper is threefold: first, testing the relationships between internal marketing and employee satisfaction; second, investigating the links between employee satisfaction and perceived organizational performance; and finally, testing the relationship between internal marketing and perceived organizational performance. Design/methodology/approach – Data were collected from 419 employees working in 53 microfinance institutions (MFIs) in Kivu (DR Congo). Data processing was performed using structural equations modeling through LISREL 9.1. Findings – The results revealed that there is a positive and significant relationship between internal marketing and employee satisfaction. The results also revealed that there is a positive and significant relationship between internal marketing and perceived organizational performance. However, no significant relationship between employee satisfaction and perceived organizational performance was identified. Research limitations/implications – There is a need to conduct a large qualitative survey aiming to understand why MFIs apply internal marketing and marketing practices in general. The results from such a study would serve to prepare a global quantitative study, which integrates in the same model internal marketing, external market orientation, employee job satisfaction (EJS), and organizational performance. Practical implications – Results invite MFIs managers to change their mind and focus more on their employees. In fact, employees generate the most cost in general but they can also contribute to sustain growth and profitability. This is possible if they are better rewarded for their efforts. Originality/value – This study links internal marketing, EJS and perceived performance in a sector and country which have been less or not studied in the marketing sector.

scholarly journals Effects of Internal Marketing on Customer Orientation Behaviour of Selected Hotels’ Employees in Nigeria

2017 ◽  
Vol 13 (16) ◽  
pp. 212
Author(s):  
Nebo, Gerald Nwora ◽  
Okechukwu, Elizabeth Uzoamaka
Keyword(s):  
Job Satisfaction ◽  
Customer Orientation ◽  
Internal Marketing ◽  
Orientation Behavior ◽  
Marketing Practice ◽  
Service Employees ◽  
Orientation Behaviour ◽  
Hotel Employees ◽  
Hotel Managers ◽  
The Relationship

This study was carried out to determine the Influence of Internal Marketing on Customer Orientation Behaviour of Hotel Employees in Nigeria. The objectives of the study include: to determine the effect of internal marketing on customer orientation behaviour of hotel employees; to investigate the moderating influence of personality on the relationship between internal marketing and customer orientation behaviour of the hotel employees; and to investigate the moderating influence of job satisfaction on the relationship between internal marketing and customer orientation behaviour of the hotels’ employees. Survey research design method was adopted for the study. 83 and 174 hotel managers and employees respectively were selected for the study from 20 hotels operating in different geo-political zones of Nigeria. Questionnaire was used for collection of data. Convenience sampling method was used for selecting both the hotels’ managers and guest service employees used for the study. The hypotheses were tested using multiple linear regression. It was revealed that internal marketing has significant influence on customer orientation behavior of hotels’ employees; personality significantly moderates the relationship between internal marketing and customer orientation behavior of the hotel employees; and job satisfaction significantly moderates the relationship between internal marketing and customer orientation behavior of the hotels’ employees. It was recommended that hotel managers should give much priority to internal marketing practice while controlling for the personality and job satisfaction of the guest service employees.

Sign in / Sign up

Export Citation Format

Share Document