The role of amount, cognitive elaboration, and structural consistency of attitude-relevant knowledge in the formation of attitude certainty

2008 ◽  
Vol 38 (2) ◽  
pp. 280-295 ◽  
Author(s):  
Steven M. Smith ◽  
Leandre R. Fabrigar ◽  
Bonnie L. MacDougall ◽  
Naomi L. Wiesenthal
Keyword(s):  
Cognitive Elaboration ◽  
Attitude Certainty ◽  
Structural Consistency

Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals

2021 ◽  
pp. 0887302X2199428
Author(s):  
Hyejune Park ◽  
Seeun Kim
Keyword(s):  
Virtual Reality ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Cognitive Elaboration ◽  
Mediating Role ◽  
Virtual Store ◽  
Shopping Goals ◽  
The Way

The purpose of this study is to examine the effects of the “virtual try-on” technology (AR) and the “3D virtual store” (VR) incorporated in an apparel retail website on purchase intentions. This study highlights the mediating role of cognitive elaboration in the process through which these technologies influence purchase intentions, and examines the way consumers’ shopping goals (searching vs. browsing) interact with the website technology and influence their responses. The two experiments demonstrated that, for browsers, the website with VR was more effective in increasing purchase intentions than were the website with AR or a regular website with no technology, while for searchers, both the website with AR and the website with VR were more effective than was a regular website. In addition, cognitive elaboration mediated the interaction between a technology and a shopping goal on purchase intentions for browsers, while such a mediating effect was not found in searchers.

In-game advertising: the role of newness congruence and interactivity

2020 ◽  
Vol 24 (2) ◽  
pp. 213-230
Author(s):  
Devika Vashisht ◽  
HFO Surindar Mohan ◽  
Abhishek Chauhan
Keyword(s):  
Design Methodology ◽  
Brand Attitude ◽  
Online Media ◽  
Content Type ◽  
Cognitive Elaboration ◽  
Brand Recall ◽  
Management Students ◽  
The Impact ◽  
Practical Implications

Purpose This study aims to examine the effect of game newness and game interactivity on players’ brand recall and brand attitude using contrast effect, mind-engagement and transfer effect theories. Design/methodology/approach A 2 (newness: congruent or incongruent) × 2 (game interactivity: high or low) between-subjects measures design was conducted. A total of 224 undergraduate management students participated in the study. A 2 × 2 between-subjects measures multivariate analysis of variance was used to test the hypotheses. Findings Findings show that incongruent-newness results in higher brand recall but less favorable brand attitude. Under incongruent-newness condition, high interactivity results in higher brand recall. However, under congruent-newness condition, both high- and low-interactivity conditions result in similar brand recall. Under congruent-newness condition, high interactivity results in more favorable brand attitude, whereas under incongruent-newness condition, both high- and low-interactivity conditions result in similar brand attitude. Practical implications Developing high brand recall rates and attitudes are the prime goals of advertisers for selecting a medium to promote their brands. This experimental study adds to the knowledge of online media advertising, especially in-game advertising (IGA) as a media-strategy to advertise brands taking newness and game-interactivity factors into consideration. Originality/value From the perspectives of attention, cognitive elaboration, engagement and transportation of experience, this study adds to the literature of IGA by examining the impact of newness and game interactivity.

Perceiving stability as a means to attitude certainty: The role of implicit theories of attitudes

2010 ◽  
Vol 46 (6) ◽  
pp. 874-883 ◽  
Author(s):  
John V. Petrocelli ◽  
Joshua J. Clarkson ◽  
Zakary L. Tormala ◽  
Kristin S. Hendrix
Keyword(s):  
Implicit Theories ◽  
Attitude Certainty

scholarly journals Attitudinal and normative influence on behavioral intentions: the moderating role of meta-attitudinal judgments within the Theory of Reasoned Action

2020 ◽  
Vol 16 (1) ◽  
pp. 28
Author(s):  
Flora Kokkinaki
Keyword(s):  
Political Party ◽  
Voting Behavior ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Subjective Knowledge ◽  
Attitude Certainty ◽  
Behavior Consistency ◽  
Moderating Role

The present research investigates the moderating role of meta-attitudinal properties in the Theory of Reasoned Action. Participants reported their attitudes towards voting for a particular political party, as well as their certainty, experienced ambivalence and subjective knowledge. They also reported their subjective norms, voting intentions and, at a later stage, their voting behavior. The results corroborate the predictive value of the theory. They also support the hypothesized moderating role of attitude certainty and subjective knowledge and indicate that individuals who feel certain about their attitudes and think are well-informed are more likely to base their behavioral decisions on these attitudes and less likely to rely on the expectations of important others. These findings are discussed in relation to attitude-behavior consistency and to social influence.

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