Corporate giving hits record $28 billion in 2019: Report

2020 ◽  
Vol 36 (1) ◽  
pp. 1-12
Keyword(s):  
Corporate Giving

The future of corporate giving

1999 ◽  
Vol 1999 (26) ◽  
pp. 59-78 ◽  
Author(s):  
Dwight F. Burlingame ◽  
Craig Smith
Keyword(s):  
Corporate Giving ◽  
The Future

Three drivers for corporate giving

2018 ◽  
Vol 34 (12) ◽  
pp. 26-28
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Corporate Giving ◽  
Pertinent Information ◽  
Corporate Advantage ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings There are three potential drivers behind the decisions of firms to direct food which would otherwise go to waste towards those in need. These are: genuine caring for those in need, corporate advantage and, thirdly, maximizing process effectiveness. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The gift that keeps on giving: corporate giving and excessive risk-taking

2021 ◽  
Author(s):  
Colleen M. Boland ◽  
Corinna Ewelt-Knauer ◽  
Julia Schneider
Keyword(s):  
Risk Taking ◽  
Personal Responsibility ◽  
Charitable Donations ◽  
Corporate Giving ◽  
The Gift ◽  
Csr Strategy ◽  
Shape Curve ◽  
Excessive Risk Taking ◽  
Excessive Risk ◽  
Project Level

AbstractCorporations have recently started incorporating employees’ prosocial preferences into their incentive schemes, including charitable donations (corporate giving). These donations are mainly discussed in conjunction with the external effects of a firm’s CSR strategy. However, this experiment examines the effect of donations on internal firm operations. Specifically, we investigate whether the presence and structure of corporate giving influences employees’ excessive risk-taking. Such prosocial activities may remediate misaligned incentives often cited as drivers for employees to take excessive risks. Contrary to widespread practice, our experimental evidence suggests that firms could constrain employees' excessive risk-taking by linking existing contributions to project rather than corporate performance, thus providing boundaries around an employee’s involvement in CSR initiatives. We identify project-level giving as an unexplored CSR benefit and infer that personal responsibility effectively changes an employee’s incentive package. Our findings suggest an inverted U-shape curve of effectiveness.

Navigating corporate giving

2021 ◽  
pp. 157-176
Author(s):  
Kathryn K. Matthew
Keyword(s):  
Corporate Giving

Can donations be too little or too much?

2020 ◽  
Vol 55 (1) ◽  
pp. 271-296
Author(s):  
Marc Mazodier ◽  
Francois Anthony Carrillat ◽  
Claire Sherman ◽  
Carolin Plewa
Keyword(s):  
Charitable Giving ◽  
Economic Situation ◽  
Target Market ◽  
Content Type ◽  
Optimal Interval ◽  
Corporate Giving ◽  
Csr Image ◽  
Consumer Attribution ◽  
The Impact

Purpose Charities depend on giving behaviors of organizations to fulfil their purpose, whereas corporations seek to improve their image in return. Accordingly, the purpose of this research is to investigate optimal donation thresholds for organizations to enhance their corporate social responsibility (CSR) image. Design/methodology/approach Experiment 1 (N = 482) tests whether CSR image improves with donation amount up to the point at which it becomes excessive (H1) and whether this point differs between firms in a positive versus negative economic situation (H2). Experiment 2 (N = 432) examines the role of consumer attribution of firm motives through mediation of these effects (H3), while also exploring consumer donation expectations by testing an “undefined” amount. Experiment 3 (N = 400) validates the role of attributions through the moderating effect of motives. Findings The experiments demonstrate an optimal interval between inferior and superior donation amounts that maximize the impact of corporate giving on CSR image through the attribution of society-serving motives. Furthermore, the economic situation of the company alters these thresholds – higher donations are required to positively influence the CSR image when the company is in a favorable situation. Research limitations/implications This research answers a long-term call to provide more reliable tools on which to base charitable giving decisions. It also identifies perceived donating motives as the psychological process underlying consumers’ response to donation magnitudes. Practical implications The authors determine psychological donation thresholds by examining amounts perceived as insignificant in comparison to excessive and provide managers with an easy-to-implement method to determine optimal donation amounts from their target market. Originality/value By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation.

Refocus Your Corporate Giving Program

2020 ◽  
Vol 22 (3) ◽  
pp. 3-3
Author(s):  
Megan Venzin
Keyword(s):  
Corporate Giving
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