scholarly journals Forward or delete: What drives peer-to-peer message propagation across social networks?

2011 ◽  
Vol 10 (6) ◽  
pp. 365-372 ◽  
Author(s):  
Christopher G. Harvey ◽  
David B. Stewart ◽  
Michael T. Ewing
Keyword(s):  
Social Networks ◽  
Peer To Peer ◽  
Message Propagation

scholarly journals Structure of peer-to-peer social networks

2006 ◽  
Vol 73 (3) ◽  
Author(s):  
Fang Wang ◽  
Yamir Moreno ◽  
Yaoru Sun
Keyword(s):  
Social Networks ◽  
Peer To Peer ◽  
Peer Social Networks

Applications of Social Networks in Peer-to-Peer Networks

2012 ◽  
pp. 301-327 ◽  
Author(s):  
Jiaqing Huang ◽  
Qingyuan Liu ◽  
Zhibin Lei ◽  
Dah Ming Chiu
Keyword(s):  
Social Networks ◽  
Peer To Peer ◽  
Peer Networks ◽  
Peer To Peer Networks

Online Learning Communities

2014 ◽  
pp. 107-128 ◽  
Author(s):  
Xavier Inghilterra ◽  
William Samuel Ravatua-Smith
Keyword(s):  
Social Networks ◽  
Online Learning ◽  
Distance Learning ◽  
Learning Communities ◽  
Learning Process ◽  
Peer To Peer ◽  
Online Learning Communities ◽  
Digital Ecosystem ◽  
Successful Approach ◽  
Mediation System

This chapter highlights the potential of educational microblogging as a mediation system to support the process of distance learning. In their experimental approach, the authors conducted participant observations with university students who used their pedagogical device over the course of two semesters. Students participated through peer-to-peer and peer-to-peer to tutor interactions that took place within the academic and personal spheres. In the research corpus, the communitarian dynamic of social networks combined with playful immersion is a fruitful heuristic for individualizing learning paths and strengthening student dedication and commitment. The digital ethnographic participant observations revealed that the sharing and dissemination of information via microblogging allowed the creation of new collaborative methods and development of a culture of participation within the community of student learners. The use of sociotechnical devices such as Twitter and microblogging have proven to be excellent tools for accustoming students to Web 2.0 technologies and ensuring optimal participation in the learning process. This chapter unveils a successful approach to constructing a digital ecosystem where social interactions are initiated (during real-time synchronous educational sessions) and extended outside of academic boundaries into the private sphere. The sociotechnical mediation that the authors have created around Twitter has proven to be very effective in linking these two spatio-temporally contiguous entities for the benefit of learning communities.

Peer-to-Peer Social Networks

2015 ◽  
pp. 6746-6753
Author(s):  
Enrico Franchi ◽  
Agostino Poggi ◽  
Michele Tomaiuolo
Keyword(s):  
Social Networks ◽  
Peer To Peer ◽  
Peer Social Networks

Design Improvements for Message Propagation in Malleable Social Networks

2016 ◽  
Vol 25 (6) ◽  
pp. 993-1005 ◽  
Author(s):  
Ram Gopal ◽  
Hooman Hidaji ◽  
Raymond A. Patterson ◽  
Erik Rolland ◽  
Dmitry Zhdanov
Keyword(s):  
Social Networks ◽  
Message Propagation

scholarly journals A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511984751 ◽  
Author(s):  
Itai Himelboim ◽  
Guy J. Golan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Advertising ◽  
Peer To Peer ◽  
Digital Platforms ◽  
Advertising Content ◽  
Viral Advertising

The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connect users who would otherwise be disconnected, are Contextual Influencers, and Isolates are the Low Influence users. Each of these users’ roles in viral advertising is discussed and illustrated through the Heineken’s Worlds Apart campaign as a case study. Providing a unique examination of viral advertising from a network paradigm, our study advances scholarship on social media influencers and their contribution to content virality on digital platforms.

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