Contribution of concept recall to brand loyalty: An empirical analysis of design and performance

2021 ◽  
Author(s):  
Takumi Kato
Keyword(s):  
Empirical Analysis ◽  
Brand Loyalty ◽  
And Performance

scholarly journals An empirical analysis of the impact of AMT and e-commerce on innovation and performance in Spanish firms

2020 ◽  
Vol 24 (2/3) ◽  
pp. 235
Author(s):  
Daniel Arias Aranda ◽  
Francisco Gustavo Bautista Carrillo ◽  
José Fernández Menéndez ◽  
Beatriz Minguela Rata
Keyword(s):  
Empirical Analysis ◽  
And Performance ◽  
The Impact

scholarly journals Impact of small- and medium-sized enterprises sustainability practices and performance on economic growth from a managerial perspective: Modeling considerations and empirical analysis results

2018 ◽  
Vol 27 (7) ◽  
pp. 960-972 ◽  
Author(s):  
Chrisovalantis Malesios ◽  
Antonis Skouloudis ◽  
Prasanta Kumar Dey ◽  
Fouad Ben Abdelaziz ◽  
Apostolos Kantartzis ◽  
...  
Keyword(s):  
Economic Growth ◽  
Empirical Analysis ◽  
Sustainability Practices ◽  
And Performance ◽  
Managerial Perspective

Emotional comprehension of a name-brand coffee shop: focus on lovemarks theory

2019 ◽  
Vol 31 (3) ◽  
pp. 1046-1065 ◽  
Author(s):  
HakJun Song ◽  
So Young Bae ◽  
Heesup Han
Keyword(s):  
Brand Loyalty ◽  
Design Methodology ◽  
Emotional Experiences ◽  
Coffee Shop ◽  
Brand Love ◽  
Content Type ◽  
Structural Relationships ◽  
And Performance ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose This study aims to identify the structural relationships among the drivers of lovemarks (mystery, sensuality, intimacy, trust, reputation and performance), lovemarks (brand love and brand respect) and loyalty of a name-brand coffee shop. Design/methodology/approach To this end, a self-administered questionnaire survey was conducted, and after eliminating the outliers, a total of 401 data were analyzed using the SPSS and AMOS statistical packages. Findings The results of the current study indicate that both customers’ brand love and respect are positively related to their brand loyalty and sensuality, intimacy, trust among drivers of lovemarks directly affecting their brand loyalty, suggesting that the theory of lovemarks is useful to understand the process of generating brand loyalty. Moreover, it was revealed that reputation and performance are significant antecedents of brand respect, while mystery, sensuality and intimacy are important to explain brand love. Practical implications The present research informed that effectively dealing with two constituents of lovemarks (brand love and brand respect) are of utmost importance in building patrons’ brand loyalty. In addition, patrons’ cognitive and emotional experiences should be improved to boost the level of loyalty for a name-brand coffee shop. Originality/value This study made a contribution to the literature by conceptually and empirically evaluating lovemarks’ dimensions simultaneously in the name-brand coffee shop environment. In addition, this research was the first attempt to explicate loyalty formation for a name-brand coffee shop by using the lovemarks theory.

Culture, employee work outcomes and performance: An empirical analysis of Indian software firms

2012 ◽  
Vol 47 (2) ◽  
pp. 194-203 ◽  
Author(s):  
Jossy Mathew ◽  
Emmanuel Ogbonna ◽  
Lloyd C. Harris
Keyword(s):  
Empirical Analysis ◽  
Work Outcomes ◽  
Software Firms ◽  
And Performance
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