Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model

Author(s):  
Giang Trinh ◽  
John Dawes ◽  
Malcolm J. Wright ◽  
Nick Danenberg ◽  
Byron Sharp
Keyword(s):  
1969 ◽  
Vol 6 (3) ◽  
pp. 342-346 ◽  
Author(s):  
Donald G. Morrison

Goodhardt and Ehrenberg have developed a useful stochastic model for analyzing period-to-period fluctuations in sales. In this article we generalize their model to allow for nonbuyers of the product category. A systematic bias in their simple negative binomial distribution (NBD) model is demonstrated. In fact if the proportion of nonbuyers is large, the simple model will be wrong. We also give explicit formulas and directions that allow a moderately sophisticated analyst to perform his own conditional trend analysis.


2005 ◽  
Author(s):  
John Neumann ◽  
Jennifer M. Ross ◽  
Peter Terrence ◽  
Mustapha Mouloua

2020 ◽  
Author(s):  
F Riedel ◽  
AS Hoffmann ◽  
M Moderow ◽  
S Heublein ◽  
T Deutsch ◽  
...  

CICTP 2019 ◽  
2019 ◽  
Author(s):  
Jiayue Gu ◽  
Keran Dong ◽  
Long Han ◽  
Shuai Chen
Keyword(s):  

2019 ◽  
Vol 19 (2) ◽  
pp. 29-38
Author(s):  
Young-Hee Kim ◽  
◽  
Taek-Hyun Lee ◽  
Jong-Myoung Kim ◽  
Won-Hyung Park ◽  
...  

1958 ◽  
Vol 19 (2) ◽  
pp. 309-315
Author(s):  
Milton A. Maxwell ◽  
Frederick Lemere ◽  
Paul O'Hollaren

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