Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance

2021 ◽  
Author(s):  
Xinyu Chen ◽  
Jian Sun ◽  
Hongyan Liu
Keyword(s):  
Consumer Trust ◽  
Web Personalization ◽  
Privacy Concerns ◽  
Consumer Privacy

Mobile Commerce and Consumer Privacy Concerns

2013 ◽  
Vol 53 (4) ◽  
pp. 31-38 ◽  
Author(s):  
Ruidong Zhang ◽  
Jim Q. Chen ◽  
Ca Jaejung Lee
Keyword(s):  
Mobile Commerce ◽  
Privacy Concerns ◽  
Consumer Privacy

Usage of smartphone for financial transactions: from the consumer privacy perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis ◽  
Zahid Hussain
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Content Type ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Novel Approach ◽  
Privacy Calculus ◽  
Financial Transactions

Purpose This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action. Design/methodology/approach With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India. Findings The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions. Research limitations/implications This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions. Originality/value This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.

scholarly journals Managing consumer privacy concerns and defensive behaviours in the digital marketplace

2020 ◽  
Vol 55 (1) ◽  
pp. 219-246
Author(s):  
Ruwan Bandara ◽  
Mario Fernando ◽  
Shahriar Akter
Keyword(s):  
Information Exchange ◽  
Structural Equation ◽  
Online Survey ◽  
Qualitative Comparative Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Defensive Responses ◽  
Defensive Behaviours

Purpose The purpose of this study is to examine privacy issues in the e-commerce context from a power-responsibility equilibrium theory (PRE) perspective. Design/methodology/approach The data was collected using an online survey (n = 335) from online shopping consumers. This study used partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) techniques to empirically examine the proposed relationships. Findings A lack of corporate privacy responsibility and regulatory protection can deprive consumers of privacy empowerment and damage consumer trust to trigger privacy concerns and subsequent defensive responses. Also, the fsQCA revealed five causal configurations to explain high consumer defensive behaviours. Research limitations/implications This study identifies the importance of PRE theory in the privacy context. Consumer privacy concerns, privacy empowerment and trust are established as strong mediators between corporate/regulatory privacy protection efforts and consumer backlash. The application of fsQCA verified that consumer privacy behaviour can be better explained by different configurations of the same causal antecedents. Practical implications The findings highlight the importance of increasing trust and privacy empowerment as mechanisms to manage privacy concerns and consumer backlash through responsible organisational and regulatory privacy protections. The importance of balancing power and responsibility dynamics for maintaining a healthy information exchange environment is identified. Originality/value This study extends the PRE framework of privacy to include corporate privacy responsibility, privacy empowerment and trust. This is one of the first studies to explore both antecedents and outcomes of privacy empowerment. Also, the application of complexity theory and fsQCA to explain consumers’ defensive responses is novel to the literature.

Consumer Privacy Regulations

2021 ◽  
pp. 1844-1860
Author(s):  
Martha Davis
Keyword(s):  
Big Data ◽  
Consumer Protection ◽  
Data Privacy ◽  
Personal Information ◽  
Smart Cities ◽  
Consumer Trust ◽  
Consumer Privacy ◽  
Societal Benefits ◽  
Globalized Economy ◽  
Information Consumers

Big data and analytics have not only changed how businesses interact with consumers, but also how consumers interact with the larger world. Smart cities, IoT, cloud, and edge computing technologies are all enabled by data and can provide significant societal benefits via efficiencies and reduction of waste. However, data breaches have also caused serious harm to customers by exposing personal information. Consumers often are unable to make informed decisions about their digital privacy because they are in a position of asymmetric information. There are an increasing number of privacy regulations to give consumers more control over their data. This chapter provides an overview of data privacy regulations, including GDPR. In today's globalized economy, the patchwork of international privacy regulations is difficult to navigate, and, in many instances, fails to provide adequate business certainty or consumer protection. This chapter also discusses current research and implications for costs, data-driven innovation, and consumer trust.

Privacy Concerns and Consumer Willingness to Provide Personal Information

2000 ◽  
Vol 19 (1) ◽  
pp. 27-41 ◽  
Author(s):  
Joseph Phelps ◽  
Glen Nowak ◽  
Elizabeth Ferrell
Keyword(s):  
Public Policy ◽  
Personal Information ◽  
Direct Marketing ◽  
Personal Data ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Trade Offs ◽  
Situational Characteristics ◽  
Information Type

The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers with more control over the initial gathering and subsequent dissemination of personal information. Such efforts must also consider the type of information sought, because consumer concern and willingness to provide marketers with personal data vary dramatically by information type.

From trait to state: understanding privacy concerns

2015 ◽  
Vol 32 (2) ◽  
pp. 99-112 ◽  
Author(s):  
Jennifer Fries Taylor ◽  
Jodie Ferguson ◽  
Pamela Scholder Ellen
Keyword(s):  
Data Collection ◽  
Hierarchical Model ◽  
Need For Cognition ◽  
Information Privacy ◽  
Equation Modeling ◽  
Content Type ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Individual Traits ◽  
Collection Programs

Purpose – The purpose of this paper is to advance our understanding of how information privacy concerns are derived from the combination effects of individual traits, compound traits, situational traits and surface traits that ultimately influence the consumer’s attitude toward data collection programs. The study investigates a hierarchical model of individual traits, information privacy orientation and consumer privacy concerns. Design/methodology/approach – The empirical research utilizes structural equation modeling to analyze the responses from 964 respondents. Findings – The results suggest that consumer attitudes toward data collection programs associated with personal shopping information (e.g. retail loyalty card programs) are determined through a hierarchical model of personal traits and contextual-dependent variables. Specifically, the authors find that the compound traits of risk orientation and need for cognition influence the situational trait of information privacy orientation which leads to the surface trait of consumer privacy concern and ultimately attitude toward the information collection program. Practical implications – The results suggest several means to increase participation in data collection programs. Although high need for cognition and high risk orientation cannot be changed, communication plans can provide guarantees that mitigate perceived risk associated with sharing personal information and highlight the information value to the individual’s sharing of information. Originality/value – While previous research focuses on either the internal traits or external traits, this research contributes to the current literature by offering insights into how privacy evolves from more abstract personality traits to more situational-specific behavioral tendencies, which then influence attitudes and behavior.

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