Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products

2021 ◽  
Author(s):  
José Manuel Ortega‐Egea ◽  
Nieves García‐de‐Frutos
Keyword(s):  
Perceived Risk ◽  
Country Of Origin ◽  
Consumer Ethnocentrism ◽  
Consumer Action ◽  
Foreign Products

Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India

2014 ◽  
Vol 5 (3) ◽  
pp. 17-33
Author(s):  
Vaibhav Arora ◽  
Jyoti Kainth ◽  
Lubna Nafees
Keyword(s):  
University Students ◽  
Cognitive Processing ◽  
Country Of Origin ◽  
Demographic Groups ◽  
Consumer Ethnocentrism ◽  
Foreign Products ◽  
The Us ◽  
Foreign Brands ◽  
Relationship Of ◽  
The Relationship

The authors in this study have measured and compared the extent of consumer ethnocentrism across different socio-demographic groups; the relationship of consumer ethnocentrism with different demographic variables; and the effect of country of origin on the perceptions, evaluations and likeliness of purchase of foreign products by Indian university students. The findings show that the Indian university students have CETSCORES lower than college/university students in most parts of the world, viz. Czech Republic, Estonia, and Poland and also the US. The authors therefore conclude that consumer ethnocentrism is a phenomenon of the developed markets and the Indian market remains open to foreign brands much to delight of foreign manufacturers.

Ethnocentrism and country of origin effects among immigrant consumers

2014 ◽  
Vol 31 (1) ◽  
pp. 68-84 ◽  
Author(s):  
Mohammadali Zolfagharian ◽  
Roberto Saldivar ◽  
Qin Sun
Keyword(s):  
First Generation ◽  
Country Of Origin ◽  
Critical Evaluation ◽  
Host Countries ◽  
Advanced Country ◽  
Content Type ◽  
First Generation Immigrants ◽  
Consumer Ethnocentrism ◽  
Foreign Products ◽  
The Individual

Purpose – The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries. Design/methodology/approach – After a pretest to validate the modified consumer ethnocentrism scale, the main study used a series of scenario-based experiments and compiled data from 419 members of four distinct first-generation immigrant communities. Findings – Non-ethnocentric immigrants favor the products of economically advanced countries. Ethnocentric immigrants favor the products of their home and host countries relative to foreign products, regardless of the economic standing of foreign countries. When home and host countries represent significantly different degrees of economic advancement, both ethnocentric and non-ethnocentric immigrants favor the products of the more advanced country. Research limitations/implications – Apart from the individual effects of country of origin and consumer ethnocentrism, the interplay between the two effects can yield important insights. There are other ways to operationalize multicultural identity beyond studying first-generation immigrants. Researchers should go beyond nationality and incorporate other forces of cultural diversity. Practical implications – For both ethnocentric and non-ethnocentric immigrants, the product that benefits from both effects is the most preferred, and the product that benefits from neither of the two effects is the least preferred. Where the product benefits from one but not the other effect, the two effects hold roughly equal power for ethnocentric consumers, but COO dominates CE for non-ethnocentric consumers. Originality/value – The paper presents a critical evaluation and extension of the respective literatures investigating familiar constructs in multicultural settings.

scholarly journals TÜKETİCİLERİN ETNOSENTRİK EĞİLİMLERİNDE ROLÜ OLAN FAKTÖRLERİN ETKİSİNİN İNCELENMESİ: KARS İLİNDE BİR UYGULAMA

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Yağmur KERSE ◽  
Levent GELİBOLU
Keyword(s):  
Country Of Origin ◽  
Study Data ◽  
City Center ◽  
Consumer Ethnocentrism ◽  
Survey Technique ◽  
The City ◽  
Cultural Openness

Consumer ethnocentrism that is evaluated of suitability on moral grounds of buying foreign a product by consumers is important for understanding their purchasing preferences. The aim of this study is to research the effect of country of origin and socio-psychologic factors consist of cultural openness, collectivism/individualism, conservatism on consumer ethnocentrism. In the study, data were gathered through a survey technique from consumers in the city center of Kars and these data were analysed by using SPSS 18. According to analysis, there are impact of country of origin, collectivism/individualism and conservatism on consumer ethnocentrism.

scholarly journals INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Kardison Lumban Batu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Global Marketing ◽  
Consumer Ethnocentrism ◽  
Independent Variables ◽  
Pharmaceutical Industries ◽  
The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

scholarly journals Effects of country-of-origin stereotypes on consumer responses to product-harm crises

2018 ◽  
Vol 35 (3) ◽  
pp. 362-389 ◽  
Author(s):  
Camilla Barbarossa ◽  
Patrick De Pelsmacker ◽  
Ingrid Moons
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Moderating Effects ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Ethnocentrism ◽  
Blame Attributions ◽  
Psychological Mechanisms ◽  
Consumer Country ◽  
A Company

Purpose The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Design/methodology/approach Study 1 (n=883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n=1,640) replicates Study 1’s findings, and it also investigates how consumer ethnocentrism, animosity toward a country, and product category characteristics moderate the hypothesized COO’s effects. Findings COO competence leads to more favorable attitudes toward the involved company’s products. This effect increases when the company sells high-involvement or utilitarian products. COO warmth leads to more favorable attitudes toward the involved company’s products directly as well as indirectly by diminishing blame attributions. These effects increase when consumers are highly ethnocentric, or the animosity toward a foreign country is high. Originality/value This paper frames the investigation of COO stereotypes in a new theoretical and empirical setting, specifically, a product-harm crisis. It demonstrates that consumers differently evaluate a potential wrongdoing company and its harmful products in a product-harm crisis based on their perceptions of a company’s COO competence and warmth. Finally, it defines the moderating effects of individual, consumer-country-related and product characteristics on the hypothesized COO effects.

Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market

2011 ◽  
Vol 24 (3) ◽  
pp. 228-244 ◽  
Author(s):  
Nicolas Hamelin ◽  
Meriam Ellouzi ◽  
Andrew Canterbury
Keyword(s):  
Country Of Origin ◽  
Consumer Ethnocentrism ◽  
Country Of Origin Effects ◽  
Origin Effects
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