scholarly journals The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany

2021 ◽  
Author(s):  
Kathleen Jacobs ◽  
Jacob Hörisch
Keyword(s):  
Conjoint Analysis ◽  
Corporate Sustainability ◽  
Purchase Decisions ◽  
Product Lifetime

Assessing Mass Consumer Information Quality Requirements Using Conjoint Analysis

2011 ◽  
pp. 77-98
Author(s):  
Elizabeth M. Pierce
Keyword(s):  
Conjoint Analysis ◽  
Information Quality ◽  
Consumer Information ◽  
Purchase Decisions ◽  
Buyer Behavior ◽  
Quality Requirements ◽  
Product Features ◽  
Information Systems Professionals ◽  
Importance Ratings ◽  
Information Products

This chapter demonstrates how conjoint analysis can be used to improve the design and delivery of mass consumer information products. Conjoint analysis is a technique that market researchers have used since the 1960’s to better understand how buyers make complex purchase decisions, to estimate preferences and importance ratings for product features, and to predict buyer behavior. This chapter describes the steps for performing a conjoint analysis to assess information quality preferences of potential home buyers interested in using a real estate website to help them locate properties for sale. The author hopes that this tutorial will convince information systems professionals of the usefulness of conjoint analysis as a tool for discerning how to prioritize information quality requirements so that the resulting systems produce information products that better serve the needs of their customers.

scholarly journals Beef Producer Preferences and Purchase Decisions for Livestock Price Insurance

2008 ◽  
Vol 40 (3) ◽  
pp. 789-803 ◽  
Author(s):  
Deacue Fields ◽  
Jeffrey Gillespie
Keyword(s):  
Beef Cattle ◽  
Conjoint Analysis ◽  
Tobit Model ◽  
Purchase Decisions ◽  
Utility Values ◽  
Insurance Policies ◽  
Probit Models ◽  
Price Insurance

Personal interviews were conducted with beef cattle producers in Louisiana to determine their preferences and purchase decisions for livestock price insurance. Conjoint analysis was utilized to determine the importance of selected attributes of insurance policies for these producers. The characteristics of producers who prefer given attributes were also identified. Producers rated products given four economic situations to evaluate. A two-limit tobit model was used to estimate the part worth utility values for each attribute. Univariate probit models were estimated to evaluate the influence of producer characteristics on purchase decisions.

Corporate Sustainability: Challenge to Managerial Orthodoxies

2003 ◽  
Vol 9 (1) ◽  
pp. 2-11 ◽  
Author(s):  
Dexter Dunphy
Keyword(s):  
Case Studies ◽  
Corporate Sustainability ◽  
Central Place ◽  
Marked Contrast ◽  
Sustainability Management

ABSTRACTThis paper addresses the issue of corporate sustainability. It examines why achieving sustainability is becoming an increasingly vital issue for society and organisations, defines sustainability and then outlines a set of phases through which organisations can move to achieve increasing levels of sustainability. Case studies are presented of organisations at various phases indicating the benefits, for the organisation and its stakeholders, which can be made at each phase. Finally the paper argues that there is a marked contrast between the two competing philosophies of neo-conservatism (economic rationalism) and the emerging philosophy of sustainability. Management schools have been strongly influenced by economic rationalism, which underpins the traditional orthodoxies presented in such schools. Sustainability represents an urgent challenge for management schools to rethink these traditional orthodoxies and give sustainability a central place in the curriculum.

Applications of Conjoint Analysis in Industrial-Organizational Psychology

2006 ◽  
Author(s):  
Robert D. Pritchard ◽  
Melissa J. Sargent ◽  
Deborah DiazGranados ◽  
Neal W. Schmitt
Keyword(s):  
Conjoint Analysis ◽  
Organizational Psychology ◽  
Industrial Organizational Psychology

Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Processing Data ◽  
Customer Purchases ◽  
Customer Attitudes ◽  
Quantitative And Qualitative Methods

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.

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