Market Orientation and FIRMS' Environmental Innovation: The Moderating Role of Environmental Attitude

2017 ◽  
Vol 27 (1) ◽  
pp. 117-127 ◽  
Author(s):  
Zhongju Liao
Keyword(s):  
Market Orientation ◽  
Environmental Innovation ◽  
Environmental Attitude ◽  
Moderating Role

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

2017 ◽  
Vol 32 (7) ◽  
pp. 913-924 ◽  
Author(s):  
Jeen-Su Lim ◽  
William K. Darley ◽  
David Marion
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Market Orientation ◽  
Innovation Management ◽  
Strategy Formulation ◽  
Content Type ◽  
Positive Effects ◽  
The Impact ◽  
Moderating Role

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation and innovative direction of their companies was collected and analyzed using moderated multiple regression analysis. Findings Results revealed a moderating role of the SCI in that the proactive market orientation (PMO) and FP relationship is stronger when SCI is high, and innovation commercialization capability (ICC) and FP relationship is stronger when SCI is low. Practical implications Firms pursuing high PMO strategy must collaborate with supply chain function to achieve the full effect of PMO. Additionally, as supply chain is critical to meeting customers’ needs, these firms should allow supply chain to exert greater influence to enjoy the positive effects of PMO in addition to ensuring full integration into marketing strategy implementation. Also, firms with high ICC need to limit SCI to maximize the benefit of ICC on FP, just as innovation management needs to be cognizant of other functional areas. Originality/value The study investigates the potential moderating role of SCI on the relationships among market orientation, ICC and FP. The study fills a gap in the understanding of the nature and role of supply chain in the marketing–supply chain interaction, and the impact on FP.

Moderating Role of Demographics on Attitude towards Organic Food Purchase Behavior

2016 ◽  
pp. 279-295
Author(s):  
Arpita Khare
Keyword(s):  
Organic Food ◽  
Demographic Factors ◽  
Food Products ◽  
Purchase Behavior ◽  
Environmental Attitude ◽  
Food Purchase ◽  
Research Areas ◽  
And Gender ◽  
Moderating Role

The purpose of the current research is to examine moderating role of demographics on attitude towards organic food purchase behavior. Environmental attitude components were classified as actual, verbal, and affect commitment. Data was collected through survey technique in six cities across India. The findings revealed that consumers' attitude towards organic food purchase was influenced by attitude components of Actual and Verbal commitment and moderated by demographic factors of income, gender and age. The findings can be of use to firms marketing organic food brands in India. Environmental attitude factors and demographic factors like income, age, and gender can be used for profiling consumers. With increased growth of organic food market in the country, green marketing and organic food products are upcoming research areas. There is limited research on Indian consumers' attitude towards organic food products. The findings can provide valuable insights to companies marketing these products in the country.

scholarly journals Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation

2019 ◽  
Vol 35 (7-8) ◽  
pp. 662-692 ◽  
Author(s):  
Mujahid Mohiuddin Babu ◽  
Hongfei Liu ◽  
Chanaka Jayawardhena ◽  
Bidit Lal Dey
Keyword(s):  
Market Orientation ◽  
Employee Orientation ◽  
Moderating Role

scholarly journals The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity

SAGE Open ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 215824401877461 ◽  
Author(s):  
Ali Razzaq ◽  
Nabeel Younus Ansari ◽  
Zohaib Razzaq ◽  
Hayat Muhammad Awan
Keyword(s):  
Environmental Attitude ◽  
The Impact ◽  
Moderating Role ◽  
Fashion Involvement
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