A Scanpath Analysis of the Risky Decision-Making Process

2016 ◽  
Vol 29 (2-3) ◽  
pp. 169-182 ◽  
Author(s):  
Lei Zhou ◽  
Yang-Yang Zhang ◽  
Zuo-Jun Wang ◽  
Li-Lin Rao ◽  
Wei Wang ◽  
...  
2019 ◽  
Vol 40 (1) ◽  
pp. 11-33 ◽  
Author(s):  
Evelyne Vanpoucke ◽  
Scott C. Ellis

Purpose To build resilient supply chains, buyers should implement risk mitigation tactics. The purpose of this paper is to provide insights into the risky decision-making process that underlies buyers’ decisions to adopt supply risk mitigation tactics for creating supply-side resilience. Design/methodology/approach The authors employ experimental scenarios to simulate supply disruptions of low and high likelihood. The authors then assess buyers’ decisions to adopt supply risk mitigation tactics in response to these scenarios. Findings The authors find that buyers’ perceptions of supply disruption likelihood are positively related to their adoption of buffer- and process-oriented risk mitigation tactics and preference for process-oriented risk mitigation tactics. Conversely, risk propensity negatively affects buyers’ adoption of buffer- and process-oriented mitigation tactics. Originality/value Beyond risk perceptions, the authors consider how risk propensity also affects the risky decision-making process. Moreover, whereas previous studies often focus on a single mitigation tactic, the authors study buyers’ adoption of multiple buffer- and process-oriented risk mitigation tactics to create supply-side resilience.


2011 ◽  
Author(s):  
Jared Hotaling ◽  
Jerry Busemeyer ◽  
Richard Shiffrin

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