scholarly journals Consumer Willingness-to-Pay for Genetically Modified Potatoes in Ireland: An Experimental Auction Approach

Agribusiness ◽  
2016 ◽  
Vol 33 (1) ◽  
pp. 43-55 ◽  
Author(s):  
Fiona Thorne ◽  
John A. Sean Fox ◽  
Ewen Mullins ◽  
Michael Wallace
Keyword(s):  
Willingness To Pay ◽  
Genetically Modified ◽  
Experimental Auction ◽  
Genetically Modified Potatoes

U.S. consumer preference and willingness-to-pay for domestic corn-fed beef versus international grass-fed beef measured through an experimental auction

Agribusiness ◽  
2002 ◽  
Vol 18 (4) ◽  
pp. 491-504 ◽  
Author(s):  
Wendy J. Umberger ◽  
Dillon M. Feuz ◽  
Chris R. Calkins ◽  
Karen Killinger-Mann
Keyword(s):  
Willingness To Pay ◽  
Consumer Preference ◽  
Experimental Auction

Willingness-to-Pay for Beef Quality Attributes: A Latent Segmentation Analysis of Korean Grocery Shoppers

2012 ◽  
Vol 44 (4) ◽  
pp. 447-459 ◽  
Author(s):  
Chanjin Chung ◽  
Brian C. Briggeman ◽  
Sungill Han
Keyword(s):  
Willingness To Pay ◽  
Genetically Modified ◽  
Country Of Origin ◽  
Quality Attributes ◽  
Genetically Modified Organism ◽  
Beef Production ◽  
Beef Quality ◽  
Feed Ingredients ◽  
Segmentation Analysis ◽  
Level Of Concern

A latent segmentation modeling is used in this study to identify the heterogeneity of willingness-to-pay estimates for quality attributes and country-of-origin in the Korean beef market. Three distinctive groups of grocery shoppers are identified based on their level of concern (very, moderately, and not too concerned) about the use of antibiotics and genetically modified organism feed ingredients in beef production. Results indicate that the very concerned group values such attributes as antibiotics-free, genetically modified organism-free, and domestic production the most among the three groups. Results also suggest that the most important factor in determining grocery shoppers' willingness-to-pay is country-of-origin for all three groups.

Consumers’ willingness to pay for light, organic and PDO cheese

2016 ◽  
Vol 118 (3) ◽  
pp. 560-571 ◽  
Author(s):  
Tiziana de-Magistris ◽  
Azucena Gracia
Keyword(s):  
Willingness To Pay ◽  
Personal Characteristics ◽  
Consumer Preference ◽  
Experimental Auction ◽  
Content Type ◽  
Market Simulation ◽  
Sheep Milk ◽  
Health Related ◽  
University Level ◽  
Real Market

Purpose – The purpose of this paper is to assess consumers’ willingness to pay (WTP) for three different food claims on semi-cured, pasteurized sheep milk cheese. In particular, the authors used a health-related claim (the nutritional claim indicating a reduced fat content: “light”), a regional claim (“designation of origin – PDO”) and an organic claim (the European organic logo). Moreover, the authors investigated whether consumers’ personal characteristics could influence their WTP for those types of cheese. Design/methodology/approach – A home-grown experimental auction was applied in Spain during Spring 2012. The authors opted to use the nth random price with repeated rounds and without price feedback. Findings – The results show that consumers were willing to pay more for PDO cheese, followed by organic and light cheese. Moreover, respondents who were female, older and with a university-level education showed some environmental concerns, influencing their WTP for different cheeses. Originality/value – Empirical evidence on consumers’ preferences for PDO, organic and nutritional claims, evaluated jointly, is lacking in Spain. Moreover, the home-grown auction has several merits in terms of real market simulation and consumer preference application.

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