How customers think: essential insights into the mind of the market. Gerald Zaltman. Harvard Business School Press, Boston, MA, 2003. No. of pages 368. ISBN 1-57851-826-1. Price $29.95

2004 ◽  
Vol 18 (7) ◽  
pp. 939-940
Author(s):  
Laura A. Brannon ◽  
Sweta Kannan
Keyword(s):  
Business School ◽  
Harvard Business School ◽  
The Mind

Officialist from the Harvard Business School

Society ◽  
1971 ◽  
Vol 8 (7) ◽  
pp. 61-62
Author(s):  
Irving Louis Horowitz
Keyword(s):  
Business School ◽  
Harvard Business School

scholarly journals Restating the case: How revisiting the development of the case method can help us think differently about the future of the business school

2020 ◽  
Author(s):  
Todd Bridgman ◽  
Stephen Cummings ◽  
C McLaughlin
Keyword(s):  
Business School ◽  
Business Schools ◽  
Positive Impact ◽  
Case Method ◽  
Harvard Business School ◽  
Linear Evolution ◽  
Management Learning ◽  
Innovative Thinking ◽  
History Of

© Academy of Management Learning & Education. Although supportive of calls for business schools to learn the lessons of history to address contemporary challenges about their legitimacy and impact, we argue that our ability to learn is limited by the histories we have created. Through contrasting the contested development of the case method of teaching at Harvard Business School and the conventional history of its rise, we argue that this history, which promotes a smooth linear evolution, works against reconceptualizing the role of the business school. To illustrate this, we develop a "counterhistory" of the case method-one that reveals a contested and circuitous path of development-and discuss how recognizing this would encourage us to think differently. This counterhistory provides ameans of stimulating debate and innovative thinking about how business schools can address their legitimacy challenges, and, in doing so, have a more positive impact on society.

scholarly journals Thomas K. McCraw - Prophet of innovation: Joseph Schumpeter and creative destruction

2008 ◽  
Vol 7 (1) ◽  
pp. 243
Author(s):  
Rafael Clemente
Keyword(s):  
Business School ◽  
Creative Destruction ◽  
Harvard Business School ◽  
Joseph Schumpeter

A biografia de uma figura ilustre como Schumpeter exigia nada menos do que um autor do porte de Thomas McGraw. Um dos mais respeitados historiadores de negócios dos Estados Unidos, professor emérito de história de negócios da Harvard Business School e ganhador do Prêmio Pulitzer, McGraw adiciona à sua lista de trabalhos premiados a excelente biografia, Prophet of innovation: Joseph Schumpeter and creative destruction, a qual, segundo o autor, “possui dois protagonistas: Joseph Alois Schumpeter e o fenômeno da inovação capitalista” (p.ix).

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