Validity Aspects of Vignette Experiments: Expected “What‐If” Differences Between Reports of Behavioral Intentions and Actual Behavior

2019 ◽  
pp. 393-416
Author(s):  
Stefanie Eifler ◽  
Knut Petzold
Keyword(s):  
Behavioral Intentions ◽  
Actual Behavior

What Can We Learn From Factorial Surveys About Human Behavior?

Methodology ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Knut Petzold ◽  
Tobias Wolbring
Keyword(s):  
Social Sciences ◽  
Behavioral Intentions ◽  
Actual Behavior ◽  
Full Time ◽  
Factorial Survey ◽  
Survey Experiment ◽  
Intended Behavior ◽  
The Social ◽  
Survey Experiments ◽  
High Level

Abstract. Factorial survey experiments are increasingly used in the social sciences to investigate behavioral intentions. The measurement of self-reported behavioral intentions with factorial survey experiments frequently assumes that the determinants of intended behavior affect actual behavior in a similar way. We critically investigate this fundamental assumption using the misdirected email technique. Student participants of a survey were randomly assigned to a field experiment or a survey experiment. The email informs the recipient about the reception of a scholarship with varying stakes (full-time vs. book) and recipient’s names (German vs. Arabic). In the survey experiment, respondents saw an image of the same email. This validation design ensured a high level of correspondence between units, settings, and treatments across both studies. Results reveal that while the frequencies of self-reported intentions and actual behavior deviate, treatments show similar relative effects. Hence, although further research on this topic is needed, this study suggests that determinants of behavior might be inferred from behavioral intentions measured with survey experiments.

Athletic Aggression: Perceived Legitimacy and Behavioral Intentions in Girls’ High School Basketball

1990 ◽  
Vol 12 (1) ◽  
pp. 48-55 ◽  
Author(s):  
M. Kathleen Ryan ◽  
Jean M. Williams ◽  
Beverly Wimer
Keyword(s):  
High School ◽  
Behavioral Intentions ◽  
First Year ◽  
Actual Behavior ◽  
Basketball Players ◽  
The Stability ◽  
Future Direction ◽  
The Relationship

The present study examined the stability of athletes' legitimacy judgments and behavioral intentions over the course of a basketball season and the relationship between these factors to actual behavior. The 49 female basketball players responded to a questionnaire that was derived from Bredemeier's (1985) Continuum of Injurious Acts. The preseason legitimacy rating of aggressive actions made by first-year basketball players were significantly higher than those made by more experienced players, but by the end of the season the first-year participants' ratings had dropped to a level comparable to their more experienced teammates. Preseason legitimacy judgments were found to predict player aggression during the season. Interpretation of the findings and recommendations for future direction in this area are discussed.

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

1979 ◽  
Vol 16 (1) ◽  
pp. 102-110 ◽  
Author(s):  
Paul W. Miniard ◽  
Joel B. Cohen
Keyword(s):  
Construct Validity ◽  
Social Influence ◽  
Behavioral Intentions ◽  
Choice Models ◽  
Experimental Methodology ◽  
Actual Behavior ◽  
Marketing Variables ◽  
The Impact ◽  
Conceptual Difficulties ◽  
Normative Influences

Behavioral intentions often have been used as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables. The Fishbein behavioral intentions model posits two determinants of behavioral intentions: a personal or attitudinal component and a social influence or normative component. The authors use an experimental methodology to examine aspects of this model's construct validity. Certain operational problems are identified and related to underlying conceptual difficulties in separating these two components.

scholarly journals The Long And The Short Of eCommerce Intentions: Examining The Distinguishing Effect Of Time Orientation Between Behavioral Intentions And Behavioral Goals

2014 ◽  
Vol 18 (1) ◽  
pp. 1-14
Author(s):  
Damon E. Campbell ◽  
D. Veena Parboteeah
Keyword(s):  
Behavioral Intentions ◽  
Discriminant Validity ◽  
Customer Relationship ◽  
Time Orientation ◽  
Actual Behavior ◽  
Online Purchases ◽  
Impulse Purchases ◽  
Continued Use ◽  
Practical Implications

This study analyzes the distinction, both conceptually and operationally, between behavioral intentions and behavioral goals. This paper recognizes the importance of time orientation in the measurement of behavioral intentions, as defined by Fishbein and Ajzen (1975). Literature is reviewed that shows this conceptual definition is often misused in information systems (IS) research because behavioral intention is sometimes operationalized with a long-term time orientation (i.e., continued use). This paper offers an empirical assessment, in the context of online purchases, of the discriminant validity between behavioral intentions and behavioral goals. The results of the survey (N = 458) indicate that time orientation does distinguish these constructs in an eCommerce setting. Theoretical implications are that long-term oriented behavioral intentions actually represent behavioral goals and thus have less conceptual implications for predicting actual behavior. Practical implications indicate that such distinctions may influence eCommerce strategies for online impulse purchases as well as customer relationship management.

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